As an Amazon affiliate, displaying rich product information and recommendations on your website is crucial for generating sales. AAWP and AmaLinks Pro are two popular WordPress plugins that help with integrating Amazon data.
In this comprehensive comparison, we’ll dive into the key features of AAWP and AmaLinks Pro to help you thoroughly evaluate which is the better choice for your affiliate site in 2023.
Introduction – Why Product Plugins Matter for Affiliates
As an Amazon associate, your goal is to encourage visitors to click your affiliate links and make purchases on Amazon. The easier you make this, the more commissions you’ll earn.
Some best practices for affiliate sites include:
- Featuring rich product information like images, descriptions, pricing, ratings, etc. This builds credibility and trust.
- Comparing top products in your niche through tables, reviews, and lists. This aids the purchase decision process.
- Ensuring a seamless experience from site to Amazon cart. Reducing friction encourages more purchases.
Manually finding, formatting, and presenting all this content would be extremely laborious. This is where plugins like AAWP and AmaLinks come in.
They save you time by automating the importing and display of Amazon product data. This leaves you to focus on providing value through your unique content and analysis.
Next, we’ll explore the key differences between these tools.
Feature Comparison – AAWP vs AmaLinks Pro
While AAWP and AmaLinks Pro share some core functionality, there are important differences across features that can sway your buying decision.
Displaying Individual Products
Both plugins allow you to insert individual products via shortcodes using the 10-digit Amazon ASIN product code.
For example, the shortcode [amazon_link asin=”B09FPJL1KY”] would pull data for that ASIN and output a product box or widget.
AAWP offers more customization of the design, layout, CTAs, etc. So you have more control over the buying experience.
Creating Comparison Tables
Comparison tables are highly effective for product affiliate sites. But building them manually is complex.
AAWP makes it easy to construct tables pulling real-time data like titles, images, pricing, ratings, etc.
It also provides more options like:
- Custom colors, highlights, and column formatting
- Mixing Amazon data and your own analysis
- Responsive mobile views that resize correctly
AmaLinks tables are more basic. While handy, the mobile responsiveness is lacking.
Page Builder Integration
AAWP has specific Elementor widgets. AmaLinks uses Gutenberg blocks instead.
This caters to the page builder you use. But shortcodes still provide more flexibility in most cases.
Automatic Bestseller Lists
A neat AAWP feature is automatically generating bestseller and top product lists filtered by keyword.
For example, adding [amazon_bestsellers search=”dog collars”] creates a widget showcasing the top-rated dog collars on Amazon.
This is useful for site sidebars, content recommendations, and more. Unfortunately, AmaLinks lacks this.
Non-API Data Importing
AmaLinks does provide a way to import Amazon links without API access through its SiteStripe importer.
You can extract data from SiteStripe and create pared down products or tables.
However, the results are fairly limited compared to the rich API-powered features.
Add to Cart Integration
One advantage of AmaLinks is automatically adding products to the Amazon cart on link clicks.
This provides 90 days of cookies versus just 24 hours without this. So it can help attribution if buyers don’t purchase immediately.
For serious affiliates though, getting API approval to access real-time data should be a priority.
Pricing and Plans
AAWP starts at €49 per year for the Personal plan.
AmaLinks pricing starts at $69 for the required API-integrated plan.
So AAWP is more affordable while offering more advanced features.
AAWP Pricing Plans
|Pricing Plans||Price||Number of Sites|
AmaLinks Pro Pricing Plans
|Pricing Plans Names||Price||Number of Sites|
|PLUS (Monthly)||$11 / mo||One Active Site|
|DELUXE (Monthly)||$49 / mo||Ten Active Sites|
|DELUXE (Monthly)||$25 / mo||3 Active Sites|
|PLUS (Yearly)||$117 / yr||One Active Site|
|DELUXE (Yearly)||$497 / yr||Ten Active Sites|
|DELUXE (Yearly)||$257 / yr||Three Active Sites|
|Premium (Yearly)||$847 / yr||Twenty Five Active Sites|
|Unlimited (Yearly)||$1197 / yr||Unlimited Active Sites|
Which Is Better for Amazon Affiliates Overall?
Based on this analysis, AAWP Pro edges out AmaLinks Pro for a few key reasons:
- More design options for customizing product displays and tables
- Automatic generation of bestseller and top product lists by keyword
- Superior responsive mobile views for tables
- Lower annual pricing at €49 vs $117
However, if you currently lack API access, AmaLinks could be better since it provides a manual non-API importer.
The 90-day add-to-cart cookies may also incentivize some affiliates to choose AmaLinks.
But for established Amazon associates interested in scaling their earnings, AAWP Pro offers the strongest set of features and value overall.
Here are some tips for effectively using AAWP or AmaLinks after installing:
- Take time styling products and tables to match your brand.
- Curate selected products; don’t overwhelm visitors.
- Focus on high-value niche specific recommendations.
- Write original reviews and analyses to supplement.
- Use shortcodes within your content for flexibility.
- Add bestseller widgets to sidebars and recommendation sections.
- Ensure proper disclosure of affiliate links.
- Analyze clicks and conversions to refine strategies.
Diligent testing and use of the tools will maximize your affiliate commissions over time.
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To summarize, the key differences between the plugins:
- AAWP provides more customization for product displays and comparison tables.
- AAWP can automatically generate bestseller and top product lists filtered by keyword.
- AmaLinks offers non-API data importing and 90-day add to cart cookies.
- AAWP is more affordable at €49 per year vs $117 for AmaLinks.
Both plugins integrate Amazon product data into WordPress to save time and effort. They handle compliance requirements like disclosures.
For established Amazon affiliates able to access the Product Advertising API, AAWP Pro delivers the strongest feature set and value overall.
But AmaLinks merits consideration if you currently lack API approval. The non-API importer and extended cookies provide alternative benefits.
Whichever solution you choose, seamlessly integrating rich Amazon products into your affiliate content is crucial for maximizing earnings.
The right tools like AAWP or AmaLinks Pro can help any Amazon associate work smarter, not harder. They enable you to focus on providing your unique insights rather than manual data wrangling.
Investing in the proper product display and affiliate link integration tools will pay dividends in the form of higher commissions and a more successful affiliate site.