Shopping cart abandonment is the biggest concern in the eCommerce industry. As an eCommerce business owner, you do not have the power to prevent shoppers from abandoning their shopping carts. However, you have the power to bring those potential customers back to your store and convince them to buy the chosen products. So, how would you give the final push to those shoppers to convert them into customers? You can create and distribute some shopping cart abandonment coupons to persuade your store’s visitors.
Why should you use coupons for abandoned cart recovery?
Most companies prefer using coupons, as they think them to be highly effective. The biggest truth is that coupons have an effect on the demand for the product. However, this effect varies with different factors like the discount rate, the starting price, the product, and timing. Many market researchers claim that price promotions can be an effective strategy for increasing short-term sales.
In fact, coupons allow customers to overcome the biggest challenge (the first transaction) to become regular customers. Thus, if you are able to convince your customers to make the first deal, they can build a long-term relationship with you. Most businesses have found that coupon enables them to turn cart abandoners into loyal customers. Strategically used coupons let you reach your goals.
10 Abandoned Cart Coupon Code Ideas That Boost Sales
10 to 50% off the purchase
The easiest way to gain the attention of online shoppers is to offer percentage discounts. A simple coupon design is not only easily understandable but also persuasive. Potential customers will be aware of how much they will save with every deal. Your discount rate can be up to 50%.
With coupons and promo codes, you can motivate first-time buyers to try out your products and get benefits. A percentage discount can be a good strategy if the value of the abandoned shopping cart is below $100. The percentage shown on your coupon design will grab the customers’ attention. If you offer a 10% on a $30 deal, customers will save a significant amount with the purchase.
The image will give you an idea of how to use a coupon to offer discounts to shopping cart abandoners. It is simply a template for your coupon design. You can customize it according to your business needs.
Discount a particular amount
Decide on a particular amount that can be discounted from the total value of the deal. The flat discount offer is highly effective for drawing online customers. For instance, you can declare a $20 to $30 off. So, before placing the order, customers will be able to know the amount that will be saved due to the discount offer.
The fixed discount amount is the best way to incentivize shoppers who have once shown interest in a particular product. So, if these shoppers learn about the money-saving deal, they will decide to purchase the desired products.
But, make sure that your dollar amount discount offer is available to customers with a shopping cart value of more than $100. In this case, if you offer a percentage discount, it will be costly for your business. That is why you can consider a flat dollar amount discount.
BOGO promotion for shopping cart abandoners
You can create the coupon design based on the BOGO concept. It is the best way to promote product bundles. You can consider the same products or different products of the same category. Your coupon should allow shoppers to understand that if they purchase one product, they will receive another free of cost. The shopping cart abandoners might not have added the free product to their carts. However, if they get an extra product free of cost, they will want to make a deal.
You can send this type of coupon to shopping cart abandoners via email. This coupon offer is from Burger King, which wants to attract foodies. A Whopper is offered to customers whose minimum order value is $3.
A personalized code for the shopping cart abandoners
Not every shopper at your store adds the same product to the shopping cart. So, you can create customized coupons depending on the type of items added to the cart. You have to check the abandoned cart content before providing a personalized solution for your store’s visitors.
A personalized coupon with exclusive offers will provide an emotional lift for most consumers. According to a survey, more than 60% of consumers expect companies to provide personalized offers. Due to this expectation, they share their personal details with retailers.
The image shows that almost 50% of consumers feel rewarded when they receive customized coupons. 27% of consumers feel proud if they find personalized coupons or promotions.
So, identify the needs and preferences of your shopping cart abandoners before generating coupon codes or creating discount offers.
If you distribute your shopping cart abandonment coupons via email, you should also personalize the email content. People often associate with their emotions when they buy some products. Thus, make your email more personal and tell them that they have good taste.
While offering coupons, you may also provide your customers with multiple choices. However, do not overwhelm them with a lot of choices. It may create a barrier to the path of purchasing the product.
Coupons for Free Shipping
Most businesses focus on offering discounts to coupon users. However, offering too many discount coupons can impact the brand’s perceived value. So, some eCommerce businesses do not want to offer percentage discounts with their coupons. They try to satisfy their customers with free shipping services. You can also implement this strategy to convert the shopping cart abandoners into regular customers.
One of the biggest reasons for abandoning shopping carts is the high shipping cost. Thus, if your promo code allows them to buy products without a shipping charge, they will surely visit your store to make a deal.
But not every shopper should be eligible for your free shipping offer. Online retailers set their own criteria to make buyers eligible for the free shipping opportunity.
For instance, customers who have reached the minimum value of their orders will be able to grab the free shipping solution.
Besides, you can make the free shipping offer available for a limited period. So, when you send your free shipping coupon via email, you should mention the timeframe.
Another good trick for you is to ship products free during peak sales.
Shopping cart abandoners might be your first-time customers. Thus, let them know that loyal customers get free shipping services from your store.
Moreover, you can provide free shipping solutions only for particular products.
The eCommerce sellers set these conditions to avoid any negative effect on their profit margins. Still, some e-store owners offer free shipping options regardless of the transaction value of the customer. It will help them develop brand loyalty and provide the best shopping experience.
The free shipping option is attractive for customers who want simple pricing schemes. Your offer ensures customers that they will not need to pay an additional charge during the checkout.
Discount on future purchases
You may not like to offer a big discount to the new customers. In that case, you have to implement a different strategy to persuade shopping cart abandoners. You can promise that they will get a lucrative discount on their future purchases. It will naturally turn those potential buyers to return to your store and make the deal.
Tiered coupons for more actions
A tiered coupon system is a good idea to nurture shopping cart abandoners and convince them to buy multiple products. It means if they make bigger deals, they will get bigger discounts. Ultimately, it will result in a hike in the average order value.
Flat discount coupons may make customers bored. On the other hand, tiered coupons enable you to offer discounts on services/products depending on the order value. So, it will lure customers to invest more in your products to avail of the larger discount.
It is an example of a tiered coupon, which is effective in retaining existing customers and attracting new ones. Especially businesses that deal in high-priced services or products can accept this strategy.
Before creating tiered coupons, you should decide on the number of coupons you want to offer to your subscribers and customers.
It is better to maintain simplicity and create a 2-tiered coupon system.
So, visitors have to perform only a few actions to get a 10% off. They will continue taking some more steps to get a 20% discount.
Let us provide you with another example to make the concept clear.
Eddie Bauer is a clothing that sells footwear, outdoor gear, and apparel. It has offered online-only discounts for a limited period to customers who buy fall outerwear (like coats, sweaters, and flannels).
Consumers can make a deal of $100 to get a discount of $20. To get $20 off, you need to create an order value of $125. Again, a $50 discount is available to those buying products worth $150.
So, you can now start creating tiered coupons for your customers and shopping cart abandoners.
Coupons with limited time offers
A limited-time discount offer is a popular strategy in the eCommerce industry. It is a way to convince shoppers with the fact that they should not miss the best money-saving opportunity.
Limited time offers mean that the discount rate will be valid only for a short period. Most brands prefer this tactic for attracting new customers. Let your shopping cart abandoners know the significance of your offer. It will encourage them to place the order and grab the deal without any delay. They will not be able to resist the perceived value offered by your brand.
There are different ways to provide a limited-time offer to your store’s visitors. For instance, you can show a pop-up message to those who are going to leave your store. It will help you reduce the shopping cart abandonments.
Besides, you have to display the time left to claim the limited-time sale. It will trigger the fear of losing the deal, and potential customers will like to buy the product before the expiry of the offer.
Another good trick is to provide a limited-time offer on the customer’s birthday. It will stimulate your customers to visit your online shop and avail of the offer.
A percentage discount for social media shares
Some shopping cart abandoners are first-time visitors at your store, while others might have previously made a deal. But you can promise to give a discount only for taking a simple action. If your store visitors have shared your eCommerce brand name on social platforms, it will allow them to grab a discount.
A sale on a relevant item
Your store’s visitors might have put a particular item into the shopping cart. So, you can declare a discount offer for a related product. For instance, if a customer buys one product, he will receive a 50% discount on a related item. Suppose, a buyer has ordered 1 bag of coffee beans, and he can get a discount on a bag of sugar.
Track and measure your abandoned cart coupon campaigns
If you monitor and measure the performance of your abandoned shopping cart coupon campaign, you can optimize it. So, use analytics tools to check the cart abandonment rate, generated revenue, and conversion rate. You can also test various strategies to identify the best ones.
But, be careful to avoid mistakes in your coupon marketing approach. Never overuse your promo code or offer a large discount. It will ultimately devalue your services or products. Moreover, you should ensure that the code is easily accessible to customers during the checkout.
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Coupons and promo codes are an effective way to boost your short-term sales. However, if you do not use them properly, you may not get the desired result. You can distribute these coupons via email. Price-conscious customers like to grab the deal and buy products from your shop. You will be able to maintain your profit margin with this approach.