When people ask me about my success as an SEO professional, I tell them I have combined my SEO expertise with design skills to create websites.
These websites are not only visually appealing but also optimized for search engines, enhancing both the user experience and the website’s online visibility.
Therefore, in my journey, I’ve used various design tools, and recently, I came across Attention Insight. This is a fascinating tool that’s different from the rest.
It uses artificial intelligence to predict where people are most likely to engage with your webpage. This is really useful for making designs that are more focused on the user and really connect with your audience.
So, let’s find out more details about Attention Insight in this detailed review and if it can help you boost your website performance.
What is Attention Insight?
Attention Insight is a tool that you can use before launching a website or design project. It helps marketers and designers make their designs more effective.
The tool uses artificial intelligence to make heatmaps, which show where people are most likely to look on a webpage or design.
Attention Insight uses prediction models for their heatmaps, and their accuracy ranges between 90% and 96%, where they track where people actually look.
It’s a way to see how visible different parts of a design are, helping to improve the design’s overall impact.
Attention Insight can be really useful in several ways. For example, it can help you increase your website’s conversion rate by showing you which parts of your design grab the most attention.
It’s great for A/B testing your marketing materials to see which designs work better. You can also use it to review and improve your current designs.
It’s helpful when you have new design ideas and want to check if they’ll work well.
Plus, it’s a good tool to justify your design choices to clients. And you can even use it to compare your designs with your competitors’ to see how you stack up.
Attention Insight Features
1. AI-Powered Design Analytics
I find Attention Insight Heatmaps to be a remarkable solution driven by artificial intelligence.
It has the capability to analyze how users interact with a design and precisely track the distribution of attention across specific design elements.
What’s truly impressive is that it eliminates the need for manual data collection and eye-tracking studies. Instead, it generates highly accurate heatmaps with ease. Even more reassuring is that the prestigious MIT backs the accuracy of its AI technology.
With this software, you no longer need to deal with third-party codes, data collection, or third-party cookies. It fully complies with GDPR, ensuring data privacy.
This means you can thoroughly assess whether your design is effective well before launching it.
2. Direct Integration with Popular Software via Plugins
I appreciate the convenience of integrating Attention Insight Heatmaps with popular design platforms like Figma, Adobe XD, Photoshop, and Sketch via plugins.
These plugins will enable you to create attention heatmaps directly within these platforms while you work on the design. With this direct integration, you can enhance user experience based on objective and data-proven design insights.
Additionally, it allows you to install a Chrome extension to swiftly evaluate a variety of templates available in website builders for photographers.
This can save you a considerable amount of time and helps predict the most effective design elements, such as the color, size, and placement of CTA (Call to Action) buttons, to improve conversion rates.
If you ever require a customized solution, developers can provide an open API or tailor the platform to meet my specific needs.
3. Detailed Attention Report in Numbers
For me, having a detailed attention report with precise data about what users pay attention to is crucial. The Attention Insight report, available in PDF format, offers valuable insights.
It includes an introduction to the technology, highlights elements noticed within the initial 3-5 seconds of viewing, reveals the Clarity Score of my design, and provides the Percentage of Attention each element receives.
This feature can be particularly valuable for those interested in SEO for photographers, as it simplifies understanding metrics, offers design enhancement recommendations, and allows for customizable reports tailored to specific needs.
4. Complete Knowledge Base for Studying
I find it highly commendable that the Attention Insight team actively engages with user feedback to build a comprehensive knowledge base.
This resource covers a wide range of topics, answering nearly all conceivable questions. Here, you can access tutorials and read informative blog posts that offer valuable insights into web design.
The company’s portfolio page showcases successful use cases, highlighting the problems encountered and the solutions applied.
I appreciate that this service is entirely free and incredibly informative. The FAQ section is thoughtfully organized into separate blocks, making it effortless to find answers without the hassle of scrolling through extensive pages.
5. Informative YouTube Channel with Ready Cases
The transparency of Attention Insight Heatmaps is truly commendable.
Their YouTube channel provides numerous examples of processed data, allowing me to evaluate data presentation and make an informed decision about subscribing.
I’m impressed with their compatibility with popular programs like Photoshop and other Adobe products.
Their videos come with detailed descriptions and voice-overs, ensuring that users can easily grasp the information presented.
This resource is invaluable for anyone looking to understand the capabilities of Attention Insight Heatmaps before making a commitment.
How to use Attention Insight?
The purpose of Attention Insight is to assess and enhance the visual impact of your designs. Here’s a step-by-step guide on how to effectively use Attention Insight:
Step 1: Upload Your Image for Analysis
Choose Analysis Type: Start by selecting the appropriate analysis type based on the context of your design. Options include Desktop, Marketing Material, Mobile, Posters, Packaging, or Shelves.
Upload Images: Next, upload the images you want to evaluate. You can either upload the images directly or enter the URL of a webpage with your design. Once uploaded, click ‘Analyze All’ to begin the analysis.
Step 2: Use Attention Heatmaps and Focus Maps to analyze results
Attention Heatmaps: You can use these visualizations to determine which parts of your design are likely to capture the viewer’s attention first. Colors that appear warm indicate high-attention areas, which makes it easier to locate key focal points.
Focus Map: This map reveals which parts of your design are noticed or missed within the initial 3-5 seconds of viewing. It provides insights into the immediate impact of your design.
Clarity Score: This metric assesses the visual clarity of your design. The higher the score, the cleaner and more effective the design.
Step 3: Identify areas of interest (AOIs)
Test Important Elements: For a deeper analysis of specific design elements, use rectangles or areas of interest (AoIs) to mark them.
Automatic Recognition: The platform may automatically recognize Call to Action (CTA) buttons, but you can manually create AoIs for other essential elements like logos or titles.
Step 4: Make Changes to Improve Your Design
Adjust Design Elements: Based on the insights gathered from the attention heatmap, focus map, and AoIs, make design changes as needed.
This might involve increasing text size, altering background images, or adjusting element colors to enhance the visual hierarchy and draw attention to key areas.
Step 5: A/B Testing with the Improved Design
Create New Analysis: After implementing changes, upload the new version of your design and draw rectangles over the same objects as before for comparison.
Analyze Edited Version: Perform the same analysis on the updated design to determine if there has been an improvement in attention distribution.
Step 6: Compare Designs
Visual Comparison: Use the comparison feature to view side-by-side results of the original and improved designs. This helps you assess the impact of the changes you’ve made.
Evaluate Changes: Carefully examine the compared results to determine whether the modifications have successfully increased attention to desired elements and improved the overall clarity score.
These steps will help you use Attention Insight to identify visual attention patterns, gain valuable insights into user attention behavior, and boost conversions in your design projects through data-driven adjustments.
What is the clarity score in Attention Insight?
The Clarity Score in Attention Insight is like a grade that tells you how easy or hard it is for people to understand your design. It looks at things like how much text you have, the size of the text, and the colors you use.
The score ranges from 1 to 100. A higher score means your design is clear and easy to understand, while a lower score means it might be confusing.
There are four categories for the Clarity Score:
- Severe Difficulty (0-29): Your design is very complicated and hard to understand.
- Moderate Difficulty (30-59): Your design could be clearer, but it’s not too bad.
- Optimal Clarity (60-94): Your design is really good and easy to understand.
- Too Simple (95-100): Your design might be too simple and lacking important information.
The score helps you see how well your design communicates its message to people. It’s important to remember that what’s considered clear can vary depending on the type of design you’re working on.
For example, a news website may have more content and still be considered clear, while a simpler landing page might need to be even clearer because it has less information.
How much does Attention Insight cost?
Attention Insight offers a range of pricing plans that are made for different types of users, from individuals to large companies. Here’s a breakdown of their pricing plans and what each plan includes:
1. Solo Plan
This is an ideal solution for freelancers, sole proprietors, and consultancy businesses.
Monthly Fee: $21 per month.
Core Features Included: This plan includes the core features of Attention Insight but adds a watermark to the analysis outputs.
2. Small Team Plan
Designed for designers, UX experts, and marketing teams within any company.
Monthly Fee: $140 per month.
Advantages Over Solo Plan: The Small Team Plan eliminates the watermark and offers additional features compared to the Solo plan.
- More analysis credits for extensive testing.
- Enhanced sharing capabilities within a team.
- Access to advanced features like editable reports and additional user accounts.
3. Team Plan:
Targeted at digital agencies, CRO (Conversion Rate Optimization) teams, web design agencies, and FMCG (Fast-Moving Consumer Goods) companies.
Monthly Fee: $434 per month.
Advantages Over Small Team Plan: The Team Plan includes all the benefits of the Small Team Plan and offers further advantages, such as:
- A dedicated account manager.
- Live onboarding.
- Provide feedback sessions twice a month (two hours per month).
- Editable reports in PPTX/PDF formats.
- Up to 10 minutes of video testing every month.
4. Custom Plan:
Tailored for businesses with unique needs and requirements.
Monthly Fee: Pricing for custom plans is available upon request through a demo.
Advantages: Custom plans offer personalized features, support from neuromarketing experts, and integration options not found in other plans.
All Attention Insight plans come with a set of core features, including attention heatmaps, percentage of attention analysis, clarity score, focus maps, attention reports, shareable analyses, recommendations, and comparison mode.
Additional information regarding their pricing structure includes:
- A free 7-day trial of the Team plan features is available, with no payment information required upfront.
- Users can choose to pay for plans annually, receiving a 20% discount before VAT.
- Discounts are available for nonprofit organizations and educational institutions.
- Payment methods accepted include major credit cards like Visa, Mastercard, and American Express, with invoicing available on the subscription page.
- Users can cancel their subscriptions at any time, with access to paid features retained until the end of the subscription period.
Who Is Attention Insight For?
Professionals in digital marketing and design can benefit greatly from Attention Insight’s versatility. Attention Insight is best suited to the following users:
Attention Insight is a valuable resource for marketers seeking to optimize their conversion rates.
By analyzing how users perceive and interact with design elements, marketers can make data-driven decisions to enhance the effectiveness of their campaigns.
Designers can benefit greatly from Attention Insight, especially when conducting A/B testing on marketing materials.
It provides insights into where users are likely to focus their attention, helping designers fine-tune their creations for maximum impact.
Teams working on design projects can use Attention Insight to audit existing designs or validate new design concepts.
It aids in understanding how well a design captures user attention and can inform design iterations for improved results.
Agencies that focus on design and marketing services and need to justify and showcase their design choices to clients will find Attention Insight useful.
The tool provides concrete visual data that can be presented to clients to explain design decisions effectively.
Businesses Benchmarking Against Competition
Companies looking to stay competitive in their respective markets can utilize Attention Insight to benchmark their designs against those of competitors.
This allows for strategic improvements to stand out and capture more attention from the target audience.
Attention Insight Pros & Cons
- User-friendly software with broad usability.
- Trusted by 12,000 data-driven clients.
- Offers editable reports for customization.
- Achieves a high research accuracy rate of 90%.
- Powered by AI for advanced design insights.
- Learning the software can be challenging due to its steep learning curve.
Thus, Attention Insight is a smart tool that uses AI to help improve your designs. It works smoothly, and you don’t need to collect data yourself. What’s great is that it relies on machine calculations rather than people’s opinions.
The best part is that it’s really accurate, thanks to a lot of research. It’s a great way to check how well your design works before you use it.
The good things about this tool are that it’s fast and gives you detailed reports without errors. It can be handy for designers, web developers, marketers, and product managers.
Thus, I highly recommend you to use and try the tool as it can really help improve your designs and overall website performance.