Facebook advertising is one of the most popular and effective ways for businesses to reach customers online. However, to successfully run Facebook ads at scale, you need to use proxies.
Proxies allow you to manage multiple ad accounts, avoid getting banned, and maintain high performance – ultimately resulting in lower costs and better results.
But not all proxies are created equal when it comes to Facebook ads. You need ones that are specifically optimized to work with the platform.
In this article, we’ll cover everything you need to know to find the best proxies for Facebook ads, including:
Why You Need Proxies for Facebook Ads
Here are some of the main reasons savvy Facebook advertisers use proxy services:
Manage Multiple Ad Accounts
Facebook limits you to a maximum of 25 ad accounts per admin user. Proxies let you easily scale beyond this limit by assigning a different proxy IP to each account.
This is essential if you want to run a large number of highly targeted campaigns.
Avoid Getting Banned
Facebook has very aggressive bot and spam detection. Too many actions from a single IP address can trigger a ban.
Rotating proxies prevent this by making it look like traffic is coming from many different users.
Maintain High Performance
Certain types of proxies keep performance metrics like relevance score high. This results in better ad delivery and lower costs.
Target Locations Accurately
Proxies allow you to target ads as if you were physically located in a specific city or country. This helps increase localization and relevance.
Run Multiple Tests Simultaneously
Testing different audiences, creatives, and campaigns is key for optimization. Proxies enable simultaneous testing without interference.
Scrape Data, Images and Videos
Web scraping with proxies lets you harvest relevant media and information to improve your ads.
Avoid Getting Banned by Facebook
Facebook has very sophisticated bot and spam detection systems in place. Here are some tips to avoid getting your accounts and campaigns shut down when using proxies:
- Use mobile or residential proxies – these originate from real devices so they appear more natural to Facebook. Avoid datacenter IPs.
- Don’t reuse the same proxy for multiple accounts. Assign a dedicated proxy to each ad account.
- Limit requests – excessive scraping or posting from one proxy will get flagged.
- Mimic human behavior – insert random delays and don’t complete actions too quickly.
- Avoid blacklisted proxies – use a proxy service that regularly checks and rotates IPs.
- Select geo-targeted locations – your proxy IPs should match the location of your ad accounts.
- Use proxy manager software – this automates proxy rotation and makes it easier to manage multiple accounts.
How Proxies Improve Facebook Ad Performance
Using the right proxies not only prevents your accounts from being banned, but actively improves your campaign performance.
Here are some of the key benefits of using proxies for Facebook ads:
- Lower Cost per Click (CPC) – proxies from different IP subnets results in better relevance score and lower CPC.
- Lower Cost per Impression (CPM) – proxies make your ads more relevant which lowers the CPM.
- Increased Click-Through-Rate – relevance score has a direct impact on CTR. Quality proxies keep your CTR higher.
- Improved Conversion Rates – conversions directly correlate with relevance score.
- Better Ad Delivery – ads shown to more interested users convert better. Proxies target interested users.
- Efficient Testing – quickly iterate and test different elements of your campaigns.
- Faster Scaling – easily manage multiple ad accounts to test new audiences.
Most Important Proxy Features for Facebook Ads
Not all proxies are created equal. Here are the key features you need to effectively use proxies with Facebook ads:
- Geo-targeting – proxy IPs located in specific countries and cities.
- Fast connection speeds – proxies need to be able to support Facebook’s platform.
- Captcha solving – so proxies can programmatically create new accounts.
- High thread count – proxies need to be able to support running multiple ad accounts.
- Load balancing – evenly distribute requests across proxy IPs.
- Randomization – randomize elements like user-agents to appear more human.
- High uptime – Facebook proxies need reliable connections and low failure rates.
- Unlimited connections – no restrictions on concurrent connections or requests.
- Whitelisting – proxy IPs that are not already banned by Facebook.
- Rotating IPs – regular changing of assigned IPs to avoid detection.
The 5 Best Proxy Services for Facebook Ads
Based on extensive testing and reviews, these are the top 5 proxy providers specifically optimized for Facebook advertising:
1. Smartproxy – Best for Ad Management
Smartproxy is considered one of the best proxy services for managing multiple Facebook ad accounts. It has over 40 million residential IP addresses spread across 195 locations worldwide. Smartproxy’s IPs are specifically optimized to work seamlessly with Facebook without getting detected. It offers unlimited bandwidth and threads, which is perfect for running lots of ad accounts in parallel.
The proxy manager software makes it super easy to assign and rotate different residential IPs to each of your ad accounts. Smartproxy also has great documentation and 24/7 customer support in case you ever run into issues. The residential proxies start at very affordable rates and provide great value.
- 40+ million residential IPs
- 195+ locations for geo-targeting
- Special IPs optimized for Facebook
- Great documentation and support
- Unlimited connections and bandwidth
2. Luminati – Top for Performance
Luminati is renowned in the industry for providing high-performance proxies that boost relevance scores on Facebook ads. With over 40 million IPs, Luminati gives you an enormous pool to choose from. The proxies are super fast with low latency and jitter, which improves ad delivery.
Luminati has a number of features tailored specifically for Facebook ads such as automatic captcha solving, intelligent load balancing, and IP randomization to mimic human behavior. Your ads will be shown to more interested users, resulting in higher click-through rates, lower costs, and ultimately better conversions. If you want top notch speed and relevance for your Facebook ad campaigns, Luminati is a fantastic choice.
- Over 40 million IPs worldwide
- Numerous Facebook-specific features
- Very fast proxy speeds
- Excellent ad relevance scores
- Unblocks restricted Facebook content
3. Oxylabs – Most Advanced Features
Oxylabs takes proxy services for Facebook ads to an advanced level, offering over 100 million residential IPs to choose from. The platform makes it easy to set up detailed rules for rotating proxies automatically based on schedules or usage caps.
Oxylabs has built-in frameworks for running sophisticated split-tests across your ad accounts to optimize your campaigns. It can solve captchas programmatically, enabling you to scale accounts. You also get advanced analytics on proxy performance and ad relevance scores. With all these robust features tailored to Facebook ads, Oxylabs stands as one of the most powerful options available.
- Over 100 million IPs available
- Customizable rotation rules
- Built-in ad testing frameworks
- Automatic captcha solving
- Advanced performance analytics
4. NetNut – Best for Scaling Accounts
NetNut is a great option for Facebook advertisers who need to scale a large number of ad accounts. With a pool of over 5 million residential IPs, NetNut gives you plenty of proxies to assign one per ad account. The proxies are optimized specifically for creating unlimited Facebook accounts without any bot detections.
NetNut provides super fast 1Gbps connection speeds from their proxies to support even high traffic volumes. They also offer free proxy manager software which makes it simple to organize and rotate proxies across all your accounts. With top-notch speeds, unlimited account creation, and free tools, NetNut is perfect for growing your Facebook ads to a large scale.
- 5 million static residential IPs
- Create unlimited Facebook accounts
- 1Gbps connection speed
- Free proxy manager software
- Full page support included
5. GeoSurf – Most Affordable
For advertisers on a budget, GeoSurf provides a very affordable mobile proxy service starting at just $1 per GB of usage. You can choose from a pool of over 1 million shared IPs, which helps hide your traffic source.
The mobile IPs ensure your Facebook activity appears natural and avoids blocks. GeoSurf gives you unmetered bandwidth and no long-term contracts. The 24/7 customer support is very responsive in case any issues arise. Overall, GeoSurf is a great economical option for using proxies with Facebook ads.
- Mobile proxies start at just $1 per GB
- 1 million shared IPs available
- Unmetered bandwidth
- No long-term contracts
- 24/7 customer support
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FAQs on Proxies for Facebook Advertising
Below are answers to some frequently asked questions about using proxies for Facebook ads:
Mobile and residential proxies are best because they mimic real user traffic. Avoid datacenter IPs which are easily detected.
Using quality proxies from reputable providers is completely safe. Just avoid free or public proxies which could get your accounts banned.
Ideally you should dedicate one proxy per ad account. At most use one proxy for 2-3 accounts. Any more will likely get flagged.
No – each proxy should be geo-targeted to match the location of the ad account it is assigned to.
To be safe, you can configure proxies to automatically rotate assigned IPs on every new request or every few hours.
Using proxy manager software makes it easy to automatically rotate proxies across all your different ad accounts.
Scraping can retrieve useful info for ads, but avoid excessive scraping which will get your accounts banned.
So in summary, proxies are essential for running successful Facebook advertising campaigns at scale.
The right proxy service will let you maximize the results from your ad spend while avoiding bot detections. Always choose reputable providers with IPs optimized specifically for use with Facebook.