SECockpit is one of the most popular SEO and keyword research tools used by digital marketing agencies and professionals. It provides robust capabilities for rank tracking, keyword research, backlink analysis, site auditing, and competitive intelligence.
However, SECockpit is not without its limitations. The entry-level plan lacks some advanced features and the pricing may not suit smaller budgets. There are also occasional complaints about tech glitches.
That’s why it makes sense to look at some SECockpit alternatives to find the right SEO software for your specific needs and budget. In this detailed listicle, we will cover the top 28 SECockpit competitors and alternatives to consider in 2023.
Related: Keyword Atlas Review 2023
Overview of SECockpit
Let’s briefly recap what SECockpit offers before diving into alternatives:
- All-in-one SEO platform with rank tracking, audits, research, and reporting
- Accurate rank data powered by direct Google integration
- Location and device specific rank tracking
- Competitive keyword and backlink analysis
- Google Analytics integration
- Easy to use interface and navigation
- On-page optimization and technical audits
- Flexible filtering for customized keyword research
SECockpit is a very capable SEO toolkit suitable for freelancers, agencies, and in-house SEO teams. However, it does have some downsides:
- Entry-level plan lacks robust features
- Occasional technical glitches reported
- Customer support responsiveness needs work
- Steep learning curve for beginners
Top 28 Best SECockpit Alternative Tools In 2023
Now let’s look at 28 top-notch alternatives to SECockpit for SEO and keyword research.
Serpstat is a cost-effective SEO platform with a robust feature set. It offers accurate rank tracking, backlink audits, site audits, and powerful keyword research.
- Accurate rank tracking for desktop and mobile
- Backlink audit and tracking new links
- On-page optimization insights
- Keyword research and tracking
- Competitive intelligence
- Google Analytics integration
- Starts at $15/month billed annually
Serpstat is ideal for startups, bootstrapped teams, and small agencies needing core SEO features on a budget. It provides great capabilities and value.
The long time leader in paid SEO software with an incredibly detailed feature set. SEMrush is trusted by leading enterprises and agencies worldwide.
- Most comprehensive keyword database available
- Powerful site auditing capabilities
- Backlink tracking and analysis
- In-depth competitive intelligence
- Robust rank and site tracking
- Highly flexible reporting
- Starts at $99/month billed annually
With its robust toolkit, SEMrush is ideal for large companies and agencies managing expansive SEO needs across multiple sites.
Ahrefs is renowned for backlink research, discovery, and tracking. It excels at revealing link building strategies of any domain.
- Link building toolkit for prospecting and outreach
- Robust tracking of competitors’ new links
- Site explorer for deep backlink analysis
- Strong core keyword and rank tracking
- Traffic analytics by source and keyword
- Starts at $99/month when billed annually
Ahrefs is perfect for teams focused heavily on link-based SEO strategies and tactics. The pricing is relatively high but the backlink capabilities are unmatched.
4. Moz Pro
Moz Pro is trusted SEO software focused heavily on site auditing and page optimization insights. It’s ideal for technical SEO.
- One of the most accurate site crawlers available
- In-depth page-level optimization insights
- Solid core keyword research options
- Good beginner tutorials and training
- Useful link building intelligence
- $99/month is the starting price when billed annually
Moz Pro provides tremendous value for bootstrapped startups and DIY SEOs needing to optimize website pages for maximum performance.
5. SE Ranking
SE Ranking provides an all-in-one SEO toolkit for managing every aspect of search optimization from one dashboard.
- Integrated rank tracking, keyword research, and site auditing
- Accurate mobile and desktop rank data
- Custom reporting and client management
- Site crawl for technical errors and on-page factors
- Link building tools and recommendations
- Starts at $19/month billed annually
SE Ranking is an affordable solution suitable for freelancers, agencies, and in-house SEO teams needing to manage SEO at scale.
SpyFu reveals valuable competitive insights by tracking core SEO metrics for any domain over time. You can see what strategies rivals are using to succeed.
- Competitor keyword tracking over time
- Analysis of competitors’ Google Ads history
- Easy tracking of competitors’ new backlinks
- Traffic source and destination insights
- Comprehensive company profiles and contact data
- Plans start at $39/month when billed annually
SpyFu is ideal for extracting actionable competitive intelligence that provides strategic advantages. The historical tracking of competitive metrics separates SpyFu from other software.
Act-On is an integrated marketing automation platform with solid SEO and keyword research built-in.
- Tight integration between keyword research, SEO, content marketing, and campaigns
- Dashboards tailored for each marketing role
- Strong analytics across channels
- Real-time alerting based on rules
- A/B testing capabilities
- Custom quotes provided based on needs
Act-On excels at aligning SEO with wider marketing efforts like email, social media, and paid advertising. Ideal for coordinated digital marketing.
Similarweb reveals valuable digital insights and competitive intelligence based on traffic analytics and website visitor demographics.
- Traffic insights for any website or app
- Breakdown of competitors’ traffic by source
- Geographic and industry analysis
- Audience demographic profiling
- Side-by-side competitor benchmarking
- $199/month minimum for paid plans
If web traffic and digital analytics are bigger priorities than keyword research, Similarweb provides robust competitive insights. The breadth of intelligence offered is unmatched.
RankIQ combines link building services with robust SEO software integrating rank tracking, site auditing, and reporting.
- Integrated rank and site tracking
- Link opportunities identification
- Technical and on-page site audits
- Client reporting and notifications
- Link building outreach and analytics
- Custom pricing plans scaled to needs
RankIQ blends software and services to provide end-to-end SEO solutions for agencies and companies.
Bloomreach offers robust search, content, and commerce capabilities powered by integrated machine learning and AI.
- Develops machine learning models tailored to your data
- Automated AI-assisted SEO and content recommendations
- Site search analytics and optimization
- Merchandising optimization for ecommerce
- Unified customer data across channels
- Custom enterprise level pricing
Bloomreach is ideal for complex organizations needing to optimize SEO, content, and commerce through AI and unified data.
11. Advanced Web Ranking
Advanced Web Ranking offers powerful yet easy to use SEO software covering rank tracking, site auditing, keyword research, and reporting.
- Accurate rank tracking including local rankings
- Useful site auditing for issues impacting performance
- Integrated keyword research and tracking
- Automatic client reporting
- Reformulated content optimization
- Google Analytics integration
- Starts at $30/month paid annually
The combination of accurate rank data, informative auditing, and keyword research make Advanced Web Ranking great for in-house SEO teams and digital agencies.
AgencyAnalytics specializes in data-driven management and optimization of digital agency performance. It integrates your apps, automates reporting, and reveals insights.
- Real-time unified data across client accounts
- Automated report delivery and notifications
- Project management capabilities
- Historical tracking shows performance trends
- Dashboards tailored for all agency roles
- Starts at $99/month when billed annually
If managing the business performance of a digital agency is the priority, AgencyAnalytics provides robust analytics and insights.
13. Keyword Revealer
Keyword Revealer helps you find low competition, high value long tail keywords using data-driven analysis and metrics.
- Long tail keyword identification
- Metrics focused on keyword profitability
- Historical search volume insights
- Low competition keywords
- Keyword gap analysis
- Starts at $27/month paid annually
The focus on long tail keywords makes KeywordRevealer ideal for targeting niche markets with specific buying intents.
Mangools offers AI-powered SEO and website analytics coupled with intelligent recommendations and alerts.
- SEO recommendations powered by AI and machine learning
- Intelligent website traffic analytics
- Automatic alerts based on changes or issues
- Competitive research and tracking
- Customizable reporting and analysis
- Plans start at $99/month billed annually
The AI-powered insights and alerts make Mangools ideal for teams needing automated SEO and web analytics.
Nightwatch specializes in boosting local SEO and reputation management through automation and analytics.
- Aggregates online reviews and listings in one dashboard
- Automated distribution of press releases
- Local keyword rankings monitoring
- Google My Business optimization
- Local citation building at scale
- Starts at $47/month paid annually
Nightwatch is purpose-built for multi-location brands needing to improve local visibility and reputation.
16. Raven Tools
Raven Tools offers a suite of marketing software covering SEO, social media, and content marketing. Integrations are a strength.
- Integrated SEO, social media, and content tools
- Comprehensive keyword research
- Social publishing and analytics
- Centralized campaign reporting
- Strong support for marketing integrations
- Plans start at $99/month when billed annually
Raven Tools is ideal for aligning SEO initiatives with wider content marketing and social efforts.
Ryte focuses on technical SEO auditing and insights to identify issues impacting site performance.
- One of the most comprehensive site audits available
- Crawls every page and evaluates code quality
- Benchmarks performance against competitors
- Quantitative rating of site quality overall
- Easy to interpret optimization insights
- Starts at €79/month paid annually
If technical SEO audits are the priority, Ryte crawls deeper and provides more actionable insights than competitors. The strategic benchmarks are also useful.
18. Screaming Frog
Screaming Frog crawls websites to uncover technical SEO issues for correction and tracks key ranking metrics.
- Detailed crawl revealing all on-page optimization issues
- Core rank and keyword tracking
- Integrated site audits
- CSV export of structured crawl data
- Useful visualization of site elements
- $99 one-time payment for desktop version
Screaming Frog is ideal for users that need to crawl a site once to identify fixes that can improve SEO. The desktop app limits make this single-site focused.
19. SEO Monitor
SEO Monitor provides robust PPC tracking and management capabilities alongside core SEO tools.
- Track keyword rankings across PPC and organic
- Historical tracking of rankings and ad metrics
- ASIN and product monitoring for retailers
- Useful analytics for Google Ads, Bing Ads, Amazon
- Split testing and landing page optimization
- Starts at $99/month paid annually
If you spend heavily on paid ads, SEO Monitor provides excellent unified analytics and tracking across paid and organic channels.
20. SEO Site Checkup
SEO Site Checkup offers automated website audits revealing issues impacting performance. The custom recommendations provided are detailed and actionable.
- One of the most detailed automated site audits
- Specific prioritized recommendations for fixes
- Analytics from Google Search Console
- Competitor site audits for comparison
- Regular re-crawling to check improvements
- Plans start at $15/month when billed annually
SEO Site Checkup is perfect for DIY SEOs or teams that need technical and on-page guidance based on in-depth auditing.
Seobility specializes in comprehensive SEO audits along with core rank tracking and site monitoring capabilities.
- Full technical and performance SEO audits
- Daily rank tracking and website monitoring
- Page speed insights and optimizations
- Meaningful SEO metrics focused on optimization
- Useful recommendations for increasing visibility
- Starts at $80/month paid annually
If you need regular SEO audits and reliable rank tracking, Seobility delivers robust capabilities at a reasonable price point.
Sistrix offers deep SEO visibility analytics using a proprietary visibility index tailored to your site and competitors.
- Custom visibility scoring algorithm
- Quantifies changes in online visibility
- Benchmarks visibility against competitors
- Tracks search engine saturation levels
- Identifies threats from new entrants
- Plans start at €99/month billed annually
Sistrix delivers actionable search visibility intelligence that identifies opportunities and threats uniquely. The strategic insights benefit enterprises.
SiteAnalyzer is an affordable cloud-based SEO platform that crawls websites for optimization opportunities and tracks keyword rankings.
- Automatic daily crawl identifying issues
- Rank tracking for top search engines
- Email alerts when issues are detected
- Easy to interpret optimization checklist
- Useful keyword rankings history
- $9.95/month minimum paid annually
SiteAnalyzer provides tremendous value for new SEOs and bootstrapped teams needing basic crawl info and rank tracking.
TinyRanker offers core SEO capabilities like rank tracking, site audits, and backlink analysis in a more lightweight platform.
- Accurate core rank tracking
- SEO audits for site optimization
- Backlink opportunity identification
- Useful site metrics and authority scores
- Bulk rank tracking APIs
- Starts at $29.99/month paid annually
If you need accurate rank tracking and SEO audits on a budget, TinyRanker provides solid capabilities without the bells and whistles.
Ubersuggest is Neil Patel’s free alternative to paid SEO software with basic keyword research and site audit capabilities.
- Free keyword research and tracking
- Limited site crawler providing optimization insights
- Integration with Google Search Console for metrics
- Chrome extension for easy site analysis
- Content gap identification
- Limited free version. Paid upgrades available.
Ubersuggest provides a nice free starting point for SEO beginners before upgrading to paid software.
WebCEO provides integrated SEO and marketing tools for keyword tracking, backlink analysis, rank monitoring, reporting, and more.
- All-in-one SEO toolkit
- Advanced keyword research with competitor insights
- Automated SEO and client reporting
- Landing page builder with A/B testing
- Integrations with other marketing apps
- Starts at $99.95/month when billed annually
WebCEO suits integrated digital marketing teams requiring SEO software aligned with landing pages, paid media, and analytics.
WooRank offers free automated website audits and recommendations for improving SEO, speed, and user experience.
- Free detailed website audits
- Actionable optimization insights
- Page speed and performance tracking
- Review of code quality
- Monitoring uptime and outages
- Free limited version. Paid plans unlock more features.
WooRank’s free audits provide tremendous value for new sites just getting started with technical SEO.
XOVI provides an SEO platform encompassing analytics, rank tracking, site audits, and reporting along with strategy services.
- Well-designed SEO workflow
- Integrated with Google tools
- Strategy and consulting services
- Local SEO optimization
- Conversion tracking and optimization
- Custom pricing scaled to needs
XOVI combines software and expert services to provide comprehensive SEO solutions tailored to each client’s business goals. Their strategic consulting approach makes XOVI ideal for companies focused on ROI.
The Top 3 SECockpit Alternatives Ranked
To recap, here is a quick look at the top 3 alternatives for SECockpit based on features, pricing, and target customer:
With the most robust feature set, SEMrush is the closest alternative and top choice for larger enterprises and agencies.
Ahrefs excels for link building and backlink-focused SEO. Ideal for growing visibility through content outreach.
For small teams and bootstrapped startups, Serpstat provides the best bang for buck with robust core SEO features.
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Key Considerations When Choosing an SECockpit Alternative
Here are some key criteria to consider when selecting the right SECockpit alternative for your specific needs:
- Budget – Some tools like Serpstat are more affordable while enterprise-focused platforms like SEMrush are pricier.
- Keyword research – The quality of keyword data and analysis varies across tools. Evaluating keyword suggestion sources is important.
- Rank tracking accuracy – Leveraging direct Google data integration leads to more precise rank tracking.
- SEO auditing – The depth of technical/on-page audits ranges from basic to highly advanced.
- Link building – Some platforms provide more backlink-focused capabilities than others.
- Integrations – If using other marketing apps, choose a platform with robust integration support.
- Ease of use – Some tools have steeper learning curves depending on experience level.
Carefully examining your specific goals, budget, and team skillsets will determine which SECockpit alternative is the best fit.
Replacing SECockpit completely can be difficult since it provides such a wide range of SEO functionality out of the box.
But the 28 robust alternatives above each have strengths in specific aspects of search optimization and research. Most specialize in a core focus area done exceptionally well.
Review your needs and criteria closely to select the right alternative that provides the specific SEO capabilities that are most important for your organization. Many of the tools above can be free to trial initially as well.
At the end of the day, choosing a solution that empowers your team with the right data and insights for your SEO initiatives will lead to greater success. Leverage the detailed options in this list to find the perfect platform tailored to your budget and requirements.