The increasing competition in the digital marketing world has increased demands for tools. These tools make work simple for humans and ensure error-free results. Similarly, Adspy tools are gaining popularity amongst advertisers and marketers for their notable perks. Two such tools in the digital marketing industry are AdSpy and BigSpy 2023. In this article, we are going to look at the difference between these two tools and understand which one suits your needs well.
AdSpy and BigSpy: What are they?
To overpower and succeed in the market, you must be very familiar with your competition. For close insight and knowledge about these details, spy tools are the finest solutions. Also, not all spy tools are effective so using the right ones is very important. Invest money in the most effective tools to get ideal outcomes for your business.
BigSpy and AdSpy are two reliable marketing tools that can ensure you get successful marketing results. Most marketing experts prefer them and assist you in a variety of tasks for smooth campaigning. However, each one has its perks, making them suitable for different kinds of needs. So, let’s understand each of them and their history for a perfect overview.
Introduced in 2018, BigSpy is a social media intelligence tool perfect for individuals working for advertisements, marketing campaigns, and SEO. With the help of this tool, people can look for and get insights on ad materials to generate creative ideas for their campaigns. Further, they can record the ads and offer access to details about the competition as well.
AdSpy is a perfect tool for searching insights on social media ads. Launched in 2016, it allows advertisers to keep on evolving and keep a close eye on the competition. With a variety of search options, it also offers more options to overpower your competitors strategically.
Features of AdSpy and BigSpy
Progressive Search Feature
The advanced search feature is the most prominent factor of this tool. The tool permits you to search for insights using advertisers’ names, the number of social media factors, the kind of media, and the user’s reaction. Also, the clever filters of this tool give you ideal insights so that you can make your research solid with all the essential details.
Search within words
A user can identify their ad performance by searching the comments themselves. You can get deep insights on both positive and negative feedback to improve your search accordingly.
The major strength of effective digital marketing is knowing its demographics. With the help of this tool, users can correctly estimate the potential audience depending on gender, age, location, etc. So, for successful marketing campaigns, you can use AdSpy to get accurate outcomes.
AdSpy has all the hot products up in the market. The tool has a massive database, giving you ideal outcomes for effective results.
Undoubtedly, the tool has a lot of details and features; however, this does not make it work slowly. The straightforward interface of this tool makes it simpler for users to look for information within seconds. Also, the well-presented information helps users seize the needed information with a click.
Perfect for affiliates
The tool is by affiliates, and thus, the makers know what these marketers require the most. With this tool, affiliates can discover all ads in the network, offer, or name. They can use various means for searching ads to make their marketing more suitable.
This tool has a section where users or marketers can identify the latest trends and pick suitable ads accordingly. You just have to click the section available on the website and list the media platforms you wish to place them on.
Searches data from various social media platforms
The finest part about the tool is that it covers a wide range of data from across seven platforms, including Instagram, Pinterest, YouTube, Yahoo, Facebook, and Twitter.
This new feature in BigSpy offers functionalities where users can do a progressive search and identify what’s trending now. The feature comes with an option called Ads Count, which displays trends, industry rank, and performance of ads.
Effective Search Features
The site is loaded with filters to find relevant ad ideas. Some fine options include marketing objectives, device type, page categories, dare, affiliate networks, and brand names.
AdSpy vs. BigSpy 2023: Main Comparison
Both tools offer a huge database on global levels. However, there are some distinctions between them which you must know. The main channels that AdSpy employs are Facebook and Instagram while BigSpy has a wider reach including Google Ads, Twitter, Pinterest, Yahoo, and more.
Again BigSpy comes with a tremendous ad volume of over 165 million which is double of the 85 million AdSpy has for its clients.
Advanced filtering and search
Both tools support an outstanding function-advanced search along with multiple individual filters. To know more about this section, refer to the details listed individually below.
This tool lets you search depending on the demographics and target audience to improve your results further. You can opt for the details like gender, location, etc. Also, you can filter using caste, language, age range, and more.
AdSpy makes it simple for you to identify data that helps in driving effective marketing strategies. You can conduct searches based on the marketer’s name. Also, if you are looking for your competitors, you can simply type their ad text, advertiser, name, and more.
Another significant search function is technology type. This feature allows you to pick from various e-commerce platforms like Shopify and more to view advertisements for those stores.
With this tool, you can perform an advertisement location search. You can identify searches with landing pages, URLs, text, titles, and more. Also, using the keyword exclusion feature, you can remove keywords that you do not want for your marketing and search accordingly.
With multiple search types, BigSpy offers intelligent search filters to assist users in finding details quickly. Using the keywords category, you can instantly look for all the ads you need containing those keywords. Also, the software lets you achieve an ad location search.
To get a member at AdSpy you need an application and purchase of products. The service offers a 50% commission to its members for the first three months. However, after that, there is no commission provided.
This tool does not need any registration, and you can apply directly. It will give you a 20% commission without any time limits.
This tool offers comprehensive reports and analysis for each ad. With detailed knowledge about ad success and engagement in your niche, you can reorganize your adverts to derive engagement.
Also, you can locate the country from where the ad engagements and ads originate, including insights like likes and comments. The tool permits you to find essential details about the target audience, ad labels, and more.
With the tools fantastic reporting tools, you can measure the outcome of your advertising efforts. The tool offers detailed insights about ads from various social media channels.
You can opt for details about engagement and trends, including the number of shares, likes, and comments. For landing pages, you can check the final URL, redirects, and more. Also, you can get an insight into the affiliate ads, links, etc.
The tool lets you study the competitor’s progress in the past seven to thirty days. Also, using the ad performance chart, one can view the total number of reactions, shares, likes, and comments on the ad. Moreover, you can check how to improve this reach.
Besides this rather than simple guesswork about what your competition is doing, you can get data-driven details to help you enhance your marketing activities.
With AdSpy you can get a standard package of $149 monthly. You can opt for it if you have basic aligning needs and do not fall short of the budget.
In the case of this tool, you can use four different package options. You can choose from a variety of packages to select one which caters to your needs the best. The packages include a free service, basic, pro, and elite. Each one has its limitations so check the features before making the final call.
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User Experience and Customer Support
Using AdSpy is not very complicated, and it has a simple interface. Also, concerning customer services, AdSpy offers the finest services for its clients. They provide both phone and email communication methods. Their executives are available 24/7 to help clients resolve queries.
This tool is also simple to use and does not have a complicated interface. But, for customer support, they have live chat services only. However, they cater to their clients well and solve issues as soon as possible.
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- You cannot filter ads as per goals
- Provides data from only Instagram and Facebook
- It has a limited resource base
- It does not offer a free plan or trial option
- The free plan comes with very few features
- You cannot filter ads depending on demographics
- Advertising data for only a small number of affiliates is available
Both solutions give relevant and timely information for marketing campaigns. BigSpy, without a doubt, has a larger database to satisfy the requirements of integrated multi-channel activities. The service can also be used to track multiple platforms, like Twitter, Yahoo, Pinterest, and AdMob. It serves with highlighted ads that are selected daily by intelligence, as well as commercials that are tracked by thousands of individuals. Further, this results in greater convenience in staying innovative and updated in advertising.
In terms of pricing, BigSpy is more inexpensive; after all, $99 covers a pro subscription and access to all 160 million creatives. On the contrary, AdSpy has similar features and functionalities but surely does lack a few when it comes to an actual comparison. So, if you are a small business with advanced marketing needs you can opt for AdSpy.
However, in the end, it all comes down to your business needs and how the service is catering to them. So, check on each detail and pick the tool that is most relevant for your marketing campaigns.