Have you experienced low sales or a reduction in the customer flow? Incorporating coupons into your marketing strategy is a smart way to solve the problem. Promo deals and discount coupons allow customers to save money. At the same time, they are good marketing tools to bring more web traffic. Retailers make these special deals available to customers in different forms. While some online coupons have digital codes, others are printable and used in stores. We will talk about various types of coupons that can boost your sales.
45 Popular Types of Coupons to Offer for Increased Sales
Percentage Based Discount Coupons
With the percentage-off coupons, many online stores try to build their list of email subscribers. Most consumers want to share their email IDs to get a discount on their first deals. However, you can also offer these coupons during the holiday season. Besides, percent-off offers will enable you to get back customers who have abandoned their shopping carts.
The image is an example of percentage-off coupons that allow customers to save 10% of the total value.
Fixed Price Coupons
You have to decide on the fixed amount that will be deducted from the total order value. So, if you have offered a $10 off coupon, your customers will have $10 off the purchase price.
Family and Friend Discount Codes
Many online customers like to share coupon codes with their close relatives and friends. That is why Family and Friend discounts are highly valuable to them. Whenever customers share the code, they gain loyalty points.
Kohl’s has provided a promo code and a pin for users. So, it is easily sharable with others via email and social platforms.
Free Shipping Online Coupons
Your free shipping service for coupon users will increase the sales rate. Most customers do not like to pay an extra amount for shipping products. So, your free shipping coupon will be a compelling offer for potential customers.
It is an example of a free shipping coupon, which is applicable for customers with an order value of more than $38.
BOGO Online Coupons
Buy One Get One is a common strategy used by many retailers. You can also choose this approach for coupon marketing. BOGO coupons will naturally improve sales of particular items. If you want to clear out your old inventory, you can implement this strategy to increase sales.
It is quite similar to free shipping coupons. However, advanced shipping online coupons are mainly intended for customers who make large purchases. For instance, if the order value is more than $100, you can offer this shipping coupon option.
Free Trial Coupons
Many new customers want to have free trials of certain services and products. So, your free trial coupons will allow you to retain customers for a longer period. If you have launched a new product, potential customers may not easily make their purchase decisions. So, a free trial coupon will be the best way to convince them.
Coupons for Shopping Cart Abandoners
One of the common issues of eCommerce businesses is a high shopping cart abandonment rate. Try to entice these shoppers with a 5 to 10% discount on their orders. Those who left the cart have a chance of revisiting your store to make the deal.
First-Time Deal Discount
New website visitors often hesitate to make their buying decisions. But, if you offer a discount on their first-time deals, it will persuade them easily. Even a small discount can give them a good experience.
Usage Limited Coupons
The term ‘usage limited’ denotes that customers can use the coupons only for a particular number of times. After using the coupon for the given number of times, the code will become invalid. So, shoppers will not be able to abuse your coupons, and you can also maintain your profit.
QR coupons allow you to send coupons to customers in an innovative way. Customers can scan the codes using the mobile camera. People often forget to bring traditional vouchers to physical stores. That is why QR coupons can be a great choice for them. You may also add the code to your brochure, flyer, or poster.
It is another type of coupon for loyal and regular customers. Build relationships with customers by offering redeemable points. Using the loyalty points, shoppers can avail of different advantages, such as free shipping and discounts.
Free Gift Coupons
Most customers love to get free stuff with every purchase. During the holiday season or any other occasion, you can offer free gifts for customers who have used your coupon codes.
The image is an example of a free gift coupon that offers product samples to customers.
Sometimes, people forget to type the coupon code during the checkout. If it happens, the customer may face a hassle and ultimately cancel his order. To avoid this situation, you offer an automatic coupon. No customer will feel disappointed after placing the deal.
Mobile coupons are different from free gift coupons and loyalty discounts. Email is not the only medium for sending coupons. So, you can send visually appealing mobile coupons with clickable links.
The image is an example of a mobile coupon offered by an American restaurant Chill’s. The restaurant has delivered a text alert to subscribers and added a link that can be clicked to claim the reward.
The concept of mystery coupons is similar to scratch-off coupons. It means customers have to scratch the screen or card to know about the discount percentage or amount. So, the discount is disclosed to customers who have already made their purchase decisions. The simple twist will help you increase your sales.
App Only Coupons
Today, most customers shop for products and services using an app. That is why retailers also want to give an exclusive offer to app users. You can also offer app-only coupons and encourage shoppers to make purchases using your custom business apps.
Coupon stacking or discount stacking is a very common practice that involves combining more than one discount. So, customers will be able to increase their savings on every purchase. Most shoppers like to create a pair of non-identical coupons.
Customer Milestone Coupons
If you want to appreciate the loyalty of your regular customers, you can offer these coupons to them. This approach will help you boost your customer retention rate. You may also offer special coupons to those customers who have made a deal with you for a certain number of times.
Coupons for Survey Participants
Surveys are highly valuable to businesses that need to analyze customer feedback. So, encourage potential customers to take part in the survey and get an attractive discount. Survey submission promo codes help you develop relationships with customers.
Many companies provide subscription-based services or send email newsletters. They can offer subscription coupons to their customers and subscribers. These offers will also lead to an increase in the number of signups. Make sure you have added an expiration date to the coupons.
Text Message Promo Codes
With text message deals, you will be able to reach existing and new customers. Deliver a message that contains a promo code, and the recipient will be interested in grabbing the discount offer. The best fact is that coupons are customizable to your customers’ needs.
Excess Inventory Coupons
At the end of every financial year, you want to sell out the old items from your inventory. To get rid of your old stock, you can offer coupons. Your investments in those products will not go to waste.
Unique Promo Code
If you want to offer highly targeted or personalized discounts to your customers, you can generate unique codes. However, these coupon codes are mainly intended for a particular type of audience. Mention the usage limitations or restrictions related to your coupon codes.
Limited Slot Coupons
Trigger the feelings of exclusivity in your customers. With the limited slot online coupons, you can create more buzz. Once your potential customers have filled up the slots, you need to close the deal. This strategy will stimulate shoppers to act quickly and avoid missing the deal.
People like to trust other customers before making purchases. So, your existing customers’ recommendations will benefit your business. If they can send successful referrals to your business, they will avail of your coupons.
Wholesale businesses that need to sell bulk packages can provide these coupons. So, wholesalers, instead of retail sellers, have to generate coupons. Their coupons will encourage target audiences to place large orders and save more money with every deal.
Coupons for Contest Participants
Social media contests and giveaways are the best tools to draw more traffic to your website. It is a fun way to promote your new products or your brand. So, offer coupons to those who have made entries to your contest. It is also a way to generate more leads for your business.
Coupons for Event Attendees
Event attendee discount codes will easily encourage people to take part in your business meeting, tradeshow, and other events. Let potential event attendees submit their contact details or email addresses and grab your discount offer.
You might have implemented different strategies to bring back visitors who have left your website without a deal. Sometimes, shoppers browse the store to find a product. However, due to some distractions, they have left your site. The best way to draw their attention is to offer coupons.
Not every customer likes to use the coupon code during online shopping. That is why you can distribute printable coupons through different online channels. While shopping for products at your physical stores, customers can use those printable coupons.
Coupons for Shopping Cart Abandoners
A high number of abandoned carts means lower sales. These visitors might have left your store for complicated checkout or other reasons. Thus, you can try to incentivize them with your coupon codes. Encourage them to finish the checkout process.
Related: 10+ Abandoned Cart Coupon Code Ideas
Coupons during the Holiday Season
Some coupons are highly significant at particular times of the year. For instance, you can offer New Year or Christmas coupons to customers. Make these seasonal coupons available to potential customers only for a limited period.
Related: 50+ Catchy Holiday Promo Code Ideas
Product Pre-launch Promo Deals
Another good way to keep everyone excited is to offer coupons for upcoming services or products. It is also the simplest and easiest way to gain interest in your new products. Take advantage of different channels to spark promotions.
If you have loyal customers, subscribers, or members, you can create special coupons for them. With the discount offer, you can attract these customers. Your coupon can also be a part of your loyalty program or rewards program.
You might have heard about affiliate marketing, which develops brand awareness and boosts sales. So, affiliate coupons will help you create a community sense about your business. More people will share referral codes with family and friends.
Cashback coupons involve a simple concept. Customers will get a rebate on their deals when they purchase products from your store. The cashback offer will tempt customers to make a deal with your business.
Spin to Win Coupons
It is an exciting coupon strategy for attracting customers. By adding a touch of playfulness, you can keep potential buyers engaged. Let them spin the wheel and check their luck. The lucky wheel will decide on how much they will get as a discount.
Depending on your business purpose and other factors, you can determine the type of coupons to be offered to your customers. Create an attractive coupon design and generate promotional codes for shoppers. As these codes will save money for shoppers, you can increase your sales. Let your customers buy more products at a comparatively low price.
Coupons are simply a combination of some numbers and letters. Still, they have the power to benefit both businesses and customers. You can try to be creative while making your coupon names.
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