Email marketing is a crucial component of any ecommerce business. The default transactional emails sent by WooCommerce, however, lack branding and personalization. This results in a disconnected customer experience. Customizing emails to match your brand identity and tone of voice is essential for nurturing customer relationships.
In this article, we will explore how the Email Customizer Plus plugin developed & maintained by FlyCart can help you easily customize WooCommerce emails without coding.
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Why Customized Emails Are Vital for WooCommerce Stores
Email is the top channel for engaging customers across the buyer journey. Strategically crafted emails that reflect your brand and voice increase engagement.
Here are some key reasons why customizing WooCommerce emails should be a priority:
Build Brand Recognition
Consistent branding across emails reinforces your visual identity in customers’ minds leading to greater recall.
Deliver Relevant Content
Tailor email content and messaging to customer preferences and lifecycle stage for higher open and click rates.
Drive More Sales
Well-designed promotional emails with clear calls-to-action can boost purchases and revenue.
Improve Customer Experience
Personalized emails aligned to your brand tone make customers feel valued and build loyalty.
Get Valuable Data
Use email analytics to identify popular products, high-value segments, peak times, and optimize campaigns.
Trigger customized emails for abandoned carts, browse abandons, birthdays, and other scenarios.
Clearly, taking control of your WooCommerce emails is extremely important for business growth. But customizing a high volume of emails while maintaining brand consistency is challenging without the right tools.
Why the Native WooCommerce Email Editor Falls Short
WooCommerce lets you edit basic email elements like header, footer, and color in Settings > Emails. However, it lacks critical functionality:
- No drag-and-drop editor – Hard to customize layouts
- Limited design options – Can’t match brand identity
- No dynamic content – Lacks personalization
- No templates/branding workflow – Time-consuming to update multiple emails
- No design consistency across emails
- Clunky interface hampers usability
These limitations motivate most store owners to seek a dedicated email customization solution for WooCommerce like Email Customizer Plus.
Introduction to Email Customizer Plus
Email Customizer Plus is a popular email design plugin by Flycart. It lets you customize every aspect of your WooCommerce emails easily.
With this plugin, you can:
- Create beautiful email templates matching your brand
- Customize colors, fonts, layouts, and design elements
- Add logo, images, headings, text blocks, dividers, buttons, etc.
- Leverage 550+ Google fonts and background images
- Preview emails across desktop and mobile
- Use dynamic shortcodes to insert customer data
- Save templates for reuse across emails
- Schedule and automate email sending
- Track opens, clicks, and unsubscribes
The drag-and-drop editor makes it easy to customize emails without coding skills. Let’s look at how the plugin can help transform your default WooCommerce emails.
How Email Customizer Plus Transforms Your Emails
Here is an overview of how Email Customizer Plus enhances your email marketing:
1. Intuitive Email Editor
The responsive drag-and-drop editor lets you customize email layouts visually. Change colors, fonts, add images/blocks, and preview on desktop & mobile.
2. Match Brand Identity
Define colors, fonts, imagery, and design elements that are consistent with your brand guide. Build recognition.
3. Dynamic Content
Leverage shortcodes to insert customer details like name, order info, tracking link etc. Personalize content.
4. Reusable Templates
Save customized templates and easily apply them across multiple emails for a consistent look.
5. Send Automated Emails
Schedule emails to go out based on actions like purchases, membership renewals, abandoned carts etc.
6. Track Performance
See opens, clicks, unsubscribe rates for each email campaign. Identify best designs and content.
The easy email customization and automation capabilities elevate your email marketing to the next level. Let’s look at how you can start customizing your emails using the plugin.
How to Customize Your WooCommerce Emails
Here is a simple 3-step process for customizing your WooCommerce emails using Email Customizer Plus:
Step 1: Install the Plugin
Search for “Email Customizer Plus” in Plugins > Add New and install it. Activate it.
Step 2: Edit an Email
Go to Email Customizer Plus > Templates. Choose an email to edit.
Step 3: Use the Email Builder
Select a template. Customize the layout, design, content using the drag-and-drop editor.
And you’re done! The new customized email template will now start sending automatically. Make sure to customize your most important emails like New Order, Shipping Confirmation, Abandoned Cart etc.
Why Email Customizer Plus is the Best Choice
Here are some of the key reasons that make Email Customizer Plus the top choice for customizing WooCommerce emails:
- Intuitive drag and drop email builder
- 550+ custom Google fonts for branding emails
- Global styling for efficient branding
- Dynamic merge tags for personalized content
- Mobile responsive email templates
- Detailed email analytics built-in
- Automate sending using triggers
- Lifetime license at affordable pricing
- Excellent customer support
Overall, Email Customizer Plus is a robust email customization toolkit that simplifies the process of matching your brand identity across all customer communications for a polished look.
Professional email templates, automation capabilities, and detailed analytics provide a powerful advantage that is hard to match without spending significantly more.
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Email is the backbone of ecommerce marketing. Default WooCommerce emails lack branding and personalization leading to subpar results. The Email Customizer Plus plugin empowers you to quickly transform boring default emails into branded templates that engage and convert customers.
With its easy drag-and-drop email builder, dynamic content, reusable templates, automation, and insights you can deliver an exceptional email experience aligned with your brand voice to boost sales and loyalty.