Providing exclusive discounts and promotions to select customers is an effective strategy for increasing loyalty, repeat purchases, and customer lifetime value. WooCommerce makes it easy to offer targeted discounts using conditional rules.
The Benefits of Targeted Customer Specific Discounting
Here are some of the key benefits of offering customer-exclusive discounts and promotional pricing:
- Rewards and incentivizes your most loyal, high-value customers with special VIP savings and perks that make them feel valued. This strengthens the relationship.
- Motivates customers to create an account on your store to qualify for members-only pricing. This allows you to market directly to them later.
- Lets you segment and personalize discounting campaigns and promotions to match specific customer attributes like purchase history, location, behaviors, etc.
- Encourages brand advocacy and referrals as customers share their exclusive VIP access and perks with friends.
- Maximizes customer lifetime value as customers are persuaded to purchase more frequently to capitalize on their personalized discounts.
- Provides a powerful channel for testing and optimizing strategic promotional strategies through targeting subsets of customers.
Overall, thoughtfully implemented customer-specific conditional discounting helps boost engagement, long-term retention, repeat sales, and the bottom line for your WooCommerce store.
Installing and Activating the Discount Rules Plugin
The first step is installing and activating the Discount Rules plugin for WooCommerce, created by FlyCart. This provides the functionality and flexibility required to easily set up targeted discounts.
You can purchase and download the Discount Rules plugin from the official FlyCart website.
Then to install:
- In your WordPress dashboard, go to Plugins > Add New.
- Click Upload Plugin and choose the downloaded .zip file for Discount Rules.
- Install and activate the plugin.
- Discount Rules will now show as a menu under WooCommerce.
The plugin documentation provides further details on installing and configuring everything fully.
Creating a Basic Customer Specific Discount Rule
Let’s walk through setting up a simple 40% off discount exclusive to a particular customer account:
- Go to Discount Rules in your dashboard sidebar and click “Add New Rule”
- Give the rule an intuitive title like “Loyalty Discount – 40% Off for [Customer Name]”
- Set the Discount Type to “Product Adjustment” so the percentage applies to all products.
- For Products, choose “All Products” so the discount applies sitewide.
- Set the Discount Value to 40% to provide a generous promotion.
- Within the Conditions section, click to add a new User condition.
- Specify the target customer’s WordPress username or WooCommerce email address who will qualify.
- Click Publish to activate and enable the new targeted discount rule.
And that’s it! The discount will now apply for the defined customer account.
Testing and Verifying the Customer Specific Discount
To test and confirm the discount works as expected:
- Make sure to log into your store using the account credentials for the customer account specified in the rule condition.
- Add one or more items to your cart and proceed through checkout.
- You should see the 40% discount automatically applied to all products sitewide.
- For other customer accounts, regular pricing will be displayed with no discounting.
- The exclusive promotional pricing is only visible and available to the customers defined in the rule configuration.
This confirms the discount is working correctly and being applied in a targeted manner.
Providing the Discount to Multiple Customers
To extend the exclusive discount to multiple customers:
- When creating or editing the rule, simply add multiple customer emails and/or usernames separated by commas under the User condition.
- All listed customers will then automatically qualify for the special discounted pricing.
- Anyone not specified in the condition will still see regular catalog pricing.
This makes it easy to scale targeted discounts by adding more recipients as needed to the list.
Best Practices for Customer Specific Discounting
Some proven best practices for offering customer specific discounts include:
- Reserve exclusive conditional discounts only for your most loyal and big-spending customers to maximize perceived value. Avoid spreading too thinly.
- Send customized email notifications when customers qualify for the VIP discounts to inform them and provide easy access links.
- Consider automatic enrollment into promotions rather than requiring customers to manually opt-in which adds friction.
- Offer sufficiently generous percentage discounts to persuade customers to purchase more and capitalize on the savings.
- Share discount details privately with selected customers only to avoid envy from those not targeted. Transparency risks devaluing the feeling of exclusivity.
- Require purchases within limited timeframes to instill urgency and incentive not to miss out.
- Closely track redemption rates, purchase behaviors, and metrics to fine-tune targeting over time based on what works best.
Adhering to some fundamental best practices will ensure your conditional promotions have the maximum intended effect on increasing sales and loyalty.
- FlyCart Review 2023
- FlyCart Alternatives 2023
- WooCommerce Checkout Field Manager by Themehigh
- Variation Swatches Plugin By Themehigh Setup Tutorial
- Best Amazon Affiliate Plugins for WordPress
- Affiliate Booster Plugin
The powerful Discount Rules plugin for WooCommerce makes it easy to offer exclusive targeted discounts to specific customers using conditional rules.
The key steps are:
- Installing the Discount Rules plugin created by FlyCart
- Creating a new discount rule with the desired percentage discount
- Specifying the target customer emails/usernames who will qualify under Conditions
- Customers will then automatically see special discounted pricing only they can access
- The exclusive promotion will be completely invisible to other customer accounts
Implementing strategic customer-specific conditional discounting helps measurably increase loyalty, repeat purchases, average order values, and customer lifetime value.
Make your best customers feel appreciated and valued by providing VIP access to special savings using Discount Rules for WooCommerce. Targeted discounting when applied intelligently provides an excellent ROI.