Search engine optimization can seem mystical and confusing to the uninitiated. But experienced SEO professionals know that having the right tools and data is crucial to succeed in driving website traffic and conversions. This is where robust SEO software like SECockpit aims to make your job much easier.
In this comprehensive SECockpit review, we will analyze how this platform can streamline your efforts and provide the insights you need to outrank competitors. Read on for a detailed look at the key features, pricing plans, pros and cons, and alternatives to SECockpit for SEO and keyword research.
Related: Keyword Atlas Review 2023
What is SECockpit?
SECockpit is a web-based SEO platform designed to help businesses, marketers, and agencies optimize their search visibility and online presence. Developed by Switzerland-based SECockpit Inc., the software brings together a wide range of SEO and marketing tools into one centralized dashboard.
The core aim of SECockpit is to help users find profitable keywords to target, track website rankings, gain competitor insights, fix technical SEO issues, and ultimately drive more organic traffic from search engines.
Some of the key capabilities provided by SECockpit include:
- Extensive keyword research and tracking
- Accurate rank tracking for desktop and mobile searches
- Competitor keyword and backlink analysis
- granular location-based rank tracking
- Link building opportunity identification
- On-site SEO auditing and reporting
- Google Analytics integration
- Scheduled SEO reporting and notifications
The platform is cloud-based so it can be accessed from any device through the web app or browser extensions. It also connects with Google Search Console to pull rank data automatically. The tool aims to provide an all-in-one SEO suite so you can manage every aspect from one dashboard.
Next, let’s take a more in-depth look at the main features and capabilities of SECockpit.
Key Features and Tools
Powerful Keyword Research
Comprehensive keyword research is the foundation of any effective SEO strategy. SECockpit provides extensive tools to research and identify high-value keyword targets in your industry.
It lets you tap into keyword suggestions from a wide range of sources including Google Autocomplete, YouTube, Amazon, Related Searches, and more. Most other tools rely solely on Google Keyword Planner.
But with SECockpit, you can uncover “long-tail” keyword opportunities others miss by pulling data from multiple channels. This allows you to dig deeper to find profitable keywords in the long tail (keywords with 3 or more words).
Once you enter a seed keyword, SECockpit generates hundreds of additional keyword ideas along with important metrics for each one like:
- Search volume – Monthly global and local searches
- Keyword difficulty – Scored 0-100 based on competitiveness
- Cost Per Click – Adwords bid data
- Competition – # of advertisers bidding
The tool also computes a proprietary “Niche” score highlighted by the green bar. This condenses the search volume and difficulty data into one easy-to-understand metric. The longer the green bar, the more potential in targeting that keyword.
You can filter, sort, and analyze keywords based on any of the available metrics. This allows you to zero in on keywords providing the right balance of search volume versus difficulty tailored to your niche.
Location-Based Rank Tracking
The rank tracker module is where SECockpit really shines. It enables you to precisely track the keyword rankings for your target keywords across locations and devices.
You simply input the keywords you want to monitor and SECockpit will automatically pull updated ranking data directly from Google daily. So you get accurate real-time visibility into your keyword positions.
The rank tracker checks positions for both desktop and mobile searches. You can track rankings based on country, state, and even city-level location data.
This granular location-based tracking is hugely valuable for businesses operating in multiple geographic areas. You can optimize for local SEO by targeting locally relevant keywords in each distinct market.
The rank tracker also sends scheduled reports and alerts you of significant ranking fluctuations across keywords or locations. This saves you time manually tracking rankings every day.
Gaining actionable intel on competitor activities is crucial for staying ahead. SECockpit makes competitor analysis easy through a few handy tools:
Keyword research – Find which keywords competitors rank for using the Domain VS Domain spying tool. Reveals opportunities to target terms they already optimize for.
Backlink analysis – Reverse engineer how competitors are acquiring backlinks by studying their link profiles and new links being built over time.
Traffic analytics – Estimate competitor organic traffic levels across keywords and pinpoint their top-ranking content.
Link prospects – Uncover link building opportunities by finding sites your competitors have links from but you don’t yet.
These insights help you learn from their success and expand your reach in the SERPs. You can identify weak spots to exploit and mimic strategies that are working well for rivals in your space.
SEO Auditing and Reporting
Having the ability to audit your on-page SEO can reveal issues that may be dragging down performance.
SECockpit crawls your site pages and highlights potential problems across categories like:
- Indexing errors like duplicate content
- Structured data errors
- Technical problems like broken links or page speed
- Meta tag optimizations for title, description, etc
Addressing these can help boost rankings, traffic, and conversion rates.
For reporting, SECockpit generates professional SEO reports that can be customized and scheduled for clients or your internal teams. These PDF reports give visibility into rankings, traffic, audits, keyword data, and more.
Google Analytics Integration
Connecting your Google Analytics unlocks even more helpful data in SECockpit. You can segment keyword landing pages by traffic volume from search.
Other handy reporting dimensions opened up include:
- Keyword rankings vs. actual organic traffic
- Top landing pages driving conversions
- Traffic by source/medium and geography
- Conversion tracking for goals
- Traffic trends over time
By combining keyword and rank data with real-world analytics, you get the full picture to optimize effectively. You can clearly see which efforts are moving the needle.
Usage Plans and Pricing
SECockpit offers three main plans for individuals and teams:
Personal – $39/month Best for solo site owners and bloggers. Includes rank tracking for one site and daily keyword search limits.
Pro – $59/month More features like competitor tracking unlocked. For freelancers and small agencies managing a handful of sites.
Agency – $99/month Robust plan with unlimited keywords and rank tracking. For larger agencies managing SEO at scale.
While there is no free version, new users can test SECockpit free for 7 days initially with each paid plan. Discounted yearly contracts are also offered.
The Pro plan is good value with decent limits for small teams and freelancers. But the Agency plan packs the most punch for larger marketing teams and enterprises overseeing expansive SEO needs.
Next, let’s look at some of the best aspects of SECockpit along with a few downsides to the platform.
The Pros and Cons of Using SECockpit
Where SECockpit Excels
- All SEO tools consolidated into one unified dashboard
- Accurate rank tracking powered by direct Google data
- Granular location-based rank tracking by city/state
- Excellent competitive intelligence capabilities
- Good commercial agency pricing and value
- Useful Google Analytics integration
- Easy-to-use interface and navigation
- Flexible filtering for customized keyword research
- Actionable on-page optimization insights
Where SECockpit Falls Short
- Entry-level plans have API call limits
- Lacks integration with some other major SEO platforms
- Occasional bugs and tech glitches reported
- Customer support response times could improve
- Interface less intuitive than some competitors
- Missing automation for truly hands-off SEO
The pros far outweigh the cons with the robust keyword and rank tracking capabilities at the core of SECockpit. Power users will appreciate the granular data and flexibility.
The competitive intelligence and link analysis it enables provide significant strategic advantages. The shortcomings around call limits and tech hiccups seem relatively minor.
Overall SECockpit delivers tremendous value, especially the Agency plan pricing for professional teams and agencies. Next let’s compare some alternative SEO software options.
Comparing SECockpit With Top SEO Software Alternatives
SECockpit holds up well against the competition but here are some other popular SEO and keyword research tools to consider:
The long time leader in paid SEO software with excellent keyword database and site auditing capabilities. The toolkit is more robust but can be pricier.
Best For – Larger enterprises and agencies that can benefit from deep toolkit.
Key Features – Backlink analysis, detailed site audits, powerful keyword research.
Pricing – Starts at $99/month paid annually for the entry level plan.
Ahrefs excels at backlink research, tracking new links of any site, and discovering link prospects. The pricing is high but it’s very powerful.
Best For – Teams focused mainly on link building or link-centric SEO.
Key Features – Robust backlink tracking and discovery tools. Site explorer for link analysis.
Pricing – Starts at $99/month billed annually. Costlier plans scale up from there.
Veteran SEO software with excellent site crawl capability ideal for technical and on-page optimization.
Best For – DIY SEOs and smaller teams needing solid on-site insights.
Key Features – Detailed site crawler and audit. Keyword research.
Pricing – $99/month is entry level paid annually. Offers free trial.
A budget-friendly SEO platform with very solid keyword research options and rank tracking capabilities. Great bang for buck.
Best For – Bootstrapped startups and smaller teams needing core SEO features.
Key Features – Broad keyword research and rank tracking. Site auditing.
Pricing – Starts at just $15/month when billed annually.
Neil Patel’s free SEO tool has keyword research and audit features. Much more limited than paid tools but provides basic SEO help.
Best For – Bloggers and very small businesses with limited budget.
Key Features – Basic keyword research and audits.
Pricing – Limited but free version. Paid upgrades add more features.
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Final Verdict – Should You Choose SECockpit?
SECockpit provides tremendous capabilities covering all key aspects of enterprise search engine optimization. For larger teams juggling multiple websites, this unified platform to centralize keyword research, rank tracking, auditing, and reporting is invaluable.
The combination of accurate, location-based rank data, flexible keyword research, and competitive insights make it easy to see why SECockpit is trusted by leading agencies. For managing SEO at scale across countries, languages, and devices – SECockpit delivers.
That said, it is not without some flaws as outlined earlier. There is a learning curve to get familiar with all the SECockpit features. It also may be overkill for some smaller businesses just needing basic SEO capabilities on a budget.
But if you manage complex SEO for multiple sites and locations, SECockpit should definitely be on your shortlist, especially if you need an all-in-one toolkit without piecing together multiple tools. For enterprises and SEO agencies, the time and efficiency savings SECockpit enables are significant.
While not perfect, SECockpit hits the mark where it matters most – providing the rich keyword and rank data you need to outperform competitors on Google.
Frequently Asked Questions About SECockpit
SECockpit has three paid plans:
Discounted annual contracts are offered on all plans.
Yes, SECockpit provides a 7-day free trial on all paid plans. No credit card required to initially sign up and test.
SECockpit offers full money-back refunds within the first 30 days of paid use if you are unsatisfied. No prorated refunds after 30 days though.
Yes, SECockpit provides robust location-based rank tracking and keyword research filtering down to the metro area and zip code level.
The Pro plan supports rank tracking for 5 sites while the Agency plan allows unlimited sites. For multiple websites, Agency is recommended.
Yes, paying annually provides discounted rates of around 20% off compared to paying month-to-month. Annual plans require a 1-year commitment.
Not currently. But they do integrate tightly with Google Analytics and Search Console to pull automated site data.
Yes, SECockpit uses modern data encryption, security protocols, and practices to keep user data safe and private.
Yes, SECockpit allows agencies to white label scheduled reports to maintain branding when sharing with clients.
We hope this comprehensive SECockpit review provided an in-depth look at the capabilities of this robust SEO and keyword research platform. It excels at providing the granular, actionable data serious digital marketing teams need to succeed with search engine optimization.
While not the perfect product, SECockpit hits the mark on core features like accurate rank tracking, flexible keyword research, and competitive intelligence. For managing complex SEO across locations and languages, SECockpit is a powerful all-in-one toolkit.
To dive deeper and test SECockpit hands-on with a free trial, visit their website at SECockpit.com.