WholesaleX is an outstanding WordPress plugin developed by WPXPO that seamlessly adds robust B2B wholesale marketplace functionality to WooCommerce stores. Launched in November 2022, WholesaleX makes it incredibly easy for eCommerce store owners to offer discounted wholesale pricing and tailored experiences to business customers right alongside their regular consumer storefronts.
With WholesaleX, WooCommerce stores can effortlessly transform into hybrid B2B/B2C marketplaces or dedicated wholesale outlets without needing major development work or changes. The plugin handles the complexities behind setting up tiered pricing, bulk order management, user roles, and other wholesale-focused features out of the box.
This in-depth review will provide a comprehensive look at the fantastic WholesaleX plugin, including its stellar key features and capabilities, reasonable pricing plans, advantages, and how it compares to alternative WooCommerce wholesale solutions. We aim to give readers all the information they need to determine if WholesaleX is the perfect choice for adding B2B functionality and enabling wholesale sales in their WooCommerce stores.
Whether you already operate an online store and want to expand into wholesale, or are looking to build a dedicated B2B/hybrid marketplace from scratch, this review will highlight what the remarkable WholesaleX plugin has to offer. Read on for the full glowing analysis.
Key Features of WholesaleX
WholesaleX packs an extensive selection of fantastic features purpose-built for managing B2B eCommerce and hybrid wholesale operations. Let’s explore some of the most amazing capabilities.
The foundation of any dedicated wholesale solution is the ability to offer discounted bulk and tiered pricing. WholesaleX delivers incredibly flexible wholesale pricing tools to accommodate needs ranging from simple quantity discounts to complex user- and role-based pricing:
- Quantity-Based Discounts: Easily create rules to automatically apply discounts when customers purchase specific product quantities. For example, 10% off orders of 100+ units.
- Minimum Order Quantity: Require certain minimum order sizes for customers to qualify for wholesale pricing. Prevents low-volume purchases from accessing discounts.
- User Role Pricing: Seamlessly configure custom pricing visible only to users who belong to designated B2B user roles. For instance, apply a generous 20% discount for all “Wholesaler” role users.
- Tiered Pricing: Quickly set up quantity range brackets with assigned discounted pricing. The more units a customer purchases, the lower the per-unit price is.
- Category Discounts: Effortlessly apply discounts or wholesale pricing to entire product categories like “Clearance Items” or “Overstock Products.”
WholesaleX enables stores to capture important customer information upfront using customizable registration forms for B2B and B2C users. This allows for gathering relevant wholesale-specific data like company details, tax info, and reseller permissions.
The plugin provides complete control over form fields and layouts. Store owners can designate certain fields as required, configure conditional logic to show/hide fields, and take advantage of WholesaleX’s library of field types like checkboxes, dropdowns, numbers, and more.
Submitted registration data can be viewed and managed from the WordPress dashboard for each user. Overall, WholesaleX registration forms remove friction from the customer signup process while giving the ability to collect necessary wholesale details.
User Role Management
WholesaleX introduces the brilliant concept of user roles, enabling stores to categorize customers within the system. Roles can be used to control the visibility of products, pricing, payment and shipping options, and other aspects on a per-role basis.
For example, a “Wholesaler” role might see fantastic volume discounts, while a “Retailer” role pays standard pricing. The plugin allows stores to create and customize an unlimited number of roles to perfectly suit their customer base.
This can prove invaluable for seamlessly segmenting B2B and B2C users, or developing multiple tiers of wholesale customer types. Granting visibility into appropriate pricing and checkout options makes managing broader account types smooth and simple.
Discount Rules Engine
One of WholesaleX’s most powerful capabilities is its incredibly flexible discount rules engine. This tool allows stores to create fully customized dynamic discount and pricing rules using a configurable rule builder.
Rules can apply discounts based on:
- Products purchased – Quantity, categories, etc.
- User roles
- Order value thresholds
- Payment methods
- Shipping options
- Many other parameters
The discount engine enables fine-tuned automatic discounting tailored to business needs. For example, rules can mix and match conditions like “10% off orders over $500 for Wholesaler role” or “Free shipping on 30+ units for Retailer role.”
For further quantity-based discounts, WholesaleX provides automated tiered pricing. This defines pricing brackets connected to order quantity ranges. The more units a customer purchases, the lower their per-unit price is.
- 1-50 units = $10/unit
- 51-100 units = $9/unit
- 101+ units = $8/unit
Tiered pricing incentivizes higher-volume purchases by giving automatic discounts in predefined quantity tiers. The brackets can be customized across the entire catalog or per product.
WholesaleX features a built-in wallet system that lets B2B customers pre-load funds into a store-specific account balance. Customers can deposit amounts into their wallet balance, then use it to pay for purchases in a single click.
This facilitates faster checkout, bulk ordering, and recurring purchases from wholesale clients. It also streamlines order management for store owners by securing funds upfront before purchase.
Quote Requests & Conversations
To facilitate back-and-forth engagement with B2B clients, WholesaleX incorporates quote requests and on-site messaging.
Wholesale buyers can submit quote requests for bulk order items, volumes, and shipping directly from the cart. Store owners can then provide custom quotes and offers tailored to the inquiry.
Additionally, the on-site conversational messaging enables direct communication between stores and their B2B clients for discussing quotes, place orders, resolve issues, and more.
Other Key Features:
- Product visibility control (hide specific items per user role)
- Tax exemptions for wholesale users
- Order quantity limits
- Customizable emails
- Partial order shipments
- Integration with shipping and tax plugins
- Detailed sales reports
When combined, these features provide a robust set of capabilities to operate a full-fledged B2B wholesale marketplace on WooCommerce. WholesaleX manages the intricate details and complexities of features like role-based pricing, automated tiered discounts, bulk order quotes, and conversational ordering.
For stores seeking advanced and flexible B2B eCommerce functionality, WholesaleX delivers a fantastic solution finely tuned for wholesale marketplace needs.
WholesaleX Pricing and Plans
WholesaleX is sold as a paid WooCommerce extension available as single site licenses or packages with bulk licenses. There are a few great purchasing options:
Single Site License
- 1 Year Subscription – $149/year
- Lifetime License – $249 one-time payment
5 Site License
- 1 Year Subscription – $249/year
- Lifetime License – $399 one-time payment
Unlimited Site License
- 1 Year Subscription – $349/year
- Lifetime License – $799 one-time payment
Note that the annual subscriptions include access to stellar support and updates for 1 year after purchase. The lifetime licenses include outstanding support and updates for the life of the product.
WholesaleX also offers an Agency Package for developers which bundles access to WholesaleX along with other WPXPO products PostX and ProductX.
For small businesses on a budget, the single site subscription offers the most affordable entry point to test the plugin. Larger enterprises selling wholesale on multiple stores will benefit most from the unlimited site lifetime package for seamless integration across all stores.
Overall the pricing is very competitive for the depth of capabilities provided. The range of options ensures a suitable fit for businesses of varied sizes and scopes.
Pros of Using WholesaleX
- Extremely flexible options for configuring complex B2B pricing and discounts
- Hybrid B2B/B2C model great for stores that want to easily expand into wholesale
- Broad selection of features purpose-built for wholesaling needs
- Lightweight plugin compared to some alternatives – fantastic performance
- Excellent documentation and support direct from WPXPO
- Active development and regular updates
For stores requiring heavy B2B, bulk ordering, and wholesale functionality, WholesaleX checks all the boxes. The wide array of pricing rules, bulk order handling, dedicated user roles, and conversational ordering provide end-to-end capabilities for operating hybrid or wholesale-only WooCommerce stores smoothly.
Smooth performance and stellar support resources from WPXPO further bolster the case for using WholesaleX. Stores can expect a robust and reliable wholesale solution that continues expanding its features over time.
Cons of Using WholesaleX
- As a newer plugin, some growing pains and feature gaps to be expected
- Learning curve involved given deep B2B configurability
- Monthly pricing not available – yearly or one-time fee only
- Potential compatibility issues with some niche 3rd party plugins
Given its recent launch in late 2022, WholesaleX is still maturing and rounding out its feature set. There are a few areas like shipment splitting and vendor support on the roadmap for future improvement.
Certain advanced configuration options around tiered pricing and discounts involve learning curves as well. Less technical users may find parts of the setup overwhelming initially.
However, the WholesaleX team is extremely responsive and provides excellent assistance to users of all skill levels. The pros far outweigh these minor cons for most wholesale eCommerce stores.
Top WholesaleX Alternatives
Users exploring their wholesale plugin options should also evaluate these top alternatives to WholesaleX. Each offers unique capabilities that may suit different business needs.
Wholesale Suite for WooCommerce by Rymera Web Co
Wholesale Suite by Rymera Web Co is a leading competing wholesale plugin that provides an extensive set of tailored WooCommerce wholesale functionality. It enables powerful features like tiered and role-based pricing to set custom rates for user groups, order approvals for managing B2B orders, Stripe integration for seamless wholesale payments, purchase order management for tracking wholesale orders, and partial order shipment for splitting large orders.
The pricing starts at an affordable $169/year for a single site license. Wholesale Suite is a fantastic option for stores needing approval workflows and advanced wholesale order management at a reasonable price point.
Wholesale for WooCommerce from WP Experts
Another excellent alternative is Wholesale for WooCommerce from WP Experts which provides a solid set of B2B focused features at a very affordable $99/year for a single site license. It offers helpful capabilities like volume discounts for quantity and cart discounts, role-based pricing to vary rates by user group, robust order management for managing quotes and orders, and stellar onboarding assistance to get up and running quickly.
The biggest advantage is the reasonable pricing for basic B2B quantity discount needs. It lacks some of the more advanced capabilities of WholesaleX but is cost-effective for simple wholesaling.
WooCommerce Wholesale Prices by Iconic
WooCommerce Wholesale Prices by Iconic is an outstanding lightweight plugin for stores where tiered and volume pricing are the primary wholesaling needs. It focuses specifically on quantity and tier-based discounts with excellent features like tiered pricing for quantity range discounts, category pricing for unique tiers, role pricing for user-based tiers, and bulk discounts.
Pricing starts at a very reasonable $99 for one site. The singular focus on tiered pricing makes it amazing for basic quantity discounts while skipping more expansive B2B capabilities present in WholesaleX.
WooCommerce B2B by SkyVerge
With over a decade of WooCommerce experience, SkyVerge’s WooCommerce B2B enables powerful B2B functionality like role pricing to customize rates for account types, robust order management for quotes, approvals and negotiations, loose API coupling to integrate with other systems, and partial order fulfillment to split shipments.
It starts at $149/year for one site. The extensive configuration process is a downside compared to the ease of WholesaleX but it excels at enterprise-scale workflows.
Dokan Multivendor Marketplace by Dokan
Finally, Dokan Multivendor Marketplace offers combined vendor marketplace and wholesale solutions. For wholesalers it provides volume discounts, wholesale user clubs, request for quote, and partial order delivery features.
As a multivendor platform, it suits wholesale and commissioned sales models, making it less ideal for pure wholesalers versus WholesaleX. But the marketplace capabilities can be valuable for certain business models needing a hybrid approach.
Overall WholesaleX holds its own against these alternatives, with one of the most complete and capable wholesale feature sets. When considering its stellar pricing and support reputation, it emerges as a top choice for advanced, flexible B2B eCommerce.
Conclusion and Recommendation
In summary, our in-depth review found that WholesaleX is a highly promising and capable WooCommerce wholesale marketplace solution. Though still new to market, it already delivers fantastic B2B features and customizability given its limited time since launch.
For online stores interested in unlocking wholesale pricing and role-based experiences, WholesaleX should absolutely be on the shortlist of plugins to evaluate.
The combination of premium B2B functionality and hybrid B2C flexibility provides a compelling advantage over wholesale-only systems. We enthusiastically recommend browsing the free demo and trying WholesaleX on a staging site first to experience the capabilities directly.
For advanced wholesale needs at the enterprise scale, some of the alternative plugins may edge out WholesaleX regarding depth. But for most small to mid-size wholesale sellers, WholesaleX checks all the required boxes at an affordable price.
The availability of a forever lifetime license means stores can make a one-time investment in the robust features. Together with the polished UI and stellar WPXPO support reputation, WholesaleX earns a glowing recommendation as the ideal WooCommerce B2B plugin for many wholesale eCommerce store owners.