Email marketing is an indispensable strategy for ecommerce businesses to engage customers across the buyer journey. However, the default plain transactional emails sent out by WooCommerce lack any branding, personalization or customization resulting in a disconnected experience for shoppers. Research shows that customized emails aligned with your brand identity and tone of voice deliver higher open rates, more clicks, increased sales and greater customer loyalty over generic out-of-the-box emails.
However, consistently customizing a high volume of emails while maintaining your brand guide can be an extremely tedious and time-consuming process if done manually. This is where the WooCommerce Email Customizer plugin comes into the picture. In this detailed review, we will explore how this powerful email customization plugin can help you transform your transactional emails to reflect your brand style and messaging to boost engagement, conversions and revenue for your online store.
Why Customized Emails Are Critical for WooCommerce Store Owners
Let’s first look at some of the key reasons why taking control of your email marketing through customization and branding is vital for ecommerce success:
Build Strong Brand Recognition
Having a consistent visual identity reinforced across all emails you send helps strengthen brand recall in the minds of your customers. When they see your logo, colors, fonts and design elements matched seamlessly across every communication, it establishes your brand in their subconscious. This leads to greater engagement over time.
Deliver Targeted, Personalized Content
The ability to tailor email content and messaging to customer preferences, behaviors and lifecycle stage allows you to send more relevant information that resonates with shoppers. Dynamic merge tags enable you to include personalized customer details in emails leading to higher open and click through rates.
Drive More Traffic and Revenue
Well-designed and professional promotional emails that clearly showcase your products/offers and have clear calls-to-action can be very effective at driving more qualified traffic to your store. This allows you to get higher sales volumes from email campaigns.
Cultivate a Premium Brand Experience
When your emails align with the branding and tone of voice that you want to portray to customers, it makes them feel more valued and like they are interacting with a premium, high-end brand. This goes a long way in building loyalty.
Gain Valuable Data and Insights
With detailed email analytics, you can track the exact open rate, click rate, unsubscribe rate, and sales revenue driven by each email campaign. This provides highly valuable data to identify your best-performing designs, content topics, timing, and customer segments to optimize your email approach.
Automate Personalized Workflows
Once you have customized templates configured, you can leverage them to set up automated workflows to send targeted emails based on events like abandoned carts, product launches, customer birthdays, etc. Automation makes execution scalable.
As you can see, being able to take control of your WooCommerce email marketing through customization, branding, and automation provides tremendous upside when it comes to engaging customers. Without it, you miss out on significant benefits that can impact both revenue and loyalty. But doing this manually by hard-coding HTML email templates requires extensive technical skills and effort. This is where the WooCommerce Email Customizer plugin by Flycart comes into the picture.
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Overview of WooCommerce Email Customizer Plugin
WooCommerce Email Customizer developed by Flycart is one of the most popular and powerful email customization plugins available for WordPress and WooCommerce. It provides store owners with an easy way to customize the design, content, segmentation, and automation of all their email communications sent to customers.
With this plugin, you can:
- Create beautiful email templates that match your brand style guide and messaging
- Customize colors, fonts, layouts, and design elements across all your emails
- Easily insert your logo, product images, icons, buttons, dividers, etc. to align with the brand guide
- Preview your email templates across desktop and mobile to ensure consistency
- Leverage 550+ Google Font options and background images to style your emails
- Use dynamic merge tags to pull in customer details like name, order info etc. to personalize content
- Schedule and automate the delivery of customized email templates based on actions, cart events etc.
- Track detailed analytics on email opens, clicks, and unsubscribes to optimize campaigns
The user-friendly drag-and-drop email builder makes it easy to create HTML email templates that represent your brand without needing any technical coding skills. Next, let’s explore some of the key features and benefits of WooCommerce Email Customizer in more detail.
Key Features and Benefits of WooCommerce Email Customizer
Here are some of the most notable features of the WooCommerce Email Customizer plugin and how they benefit store owners:
Intuitive Drag-and-Drop Email Editor
The responsive drag-and-drop email editor makes it easy for anyone to customize email layouts visually. Change colors, fonts, add images, text blocks, buttons and sections to match your brand style. Preview across desktop and mobile. The easy WYSIWYG editing empowers you to fine-tune emails quickly without coding.
Match Your Brand Identity Seamlessly
Consistency is the key to effective branding. The plugin lets you define colors, fonts, background textures, buttons, icons and other design elements that align perfectly with your existing brand style guide. This ensures every customer touchpoint reinforces your visual identity.
Leverage Dynamic Content with Merge Tags
One of the most powerful features is the ability to leverage merge tags like {{customer.name}} to dynamically insert customer details in real-time. This enables you to deliver highly relevant, personalized content catered to each subscriber improving open and click rates on your emails.
Reusable Email Template Manager
With the email template manager, you can save any customized email design as a template and easily apply it to other email types with one click. This ensures a consistent brand look and feel across all your emails without repetitive work.
Send Automated Event-Based Emails
The plugin allows you to schedule sending of your customized email templates based on actions customers take. For example, you can send cart abandonment emails to win back lost sales or trigger promotional emails when customers purchase a specific product type. Automated event-based emails are a powerful technique to scale your marketing.
Get Detailed Email Analytics and Reports
With each email campaign, you can track detailed analytics like open rate, click rate, unsubscribe rate and even revenue driven. This provides hard data about the performance of your email content design and timing to further optimize your approach for maximum ROI.
Fully Compatible With Top WooCommerce Plugins
The customizer seamlessly integrates popular WooCommerce extensions like Subscriptions, Bookings, Product Bundles, Composite Products etc. You can leverage its features while using these plugins.
GDPR Compliant
For store owners marketing to EU regions, the plugin provides opt-in checkbox feature to collect consent before sending emails. This helps ensure compliance with GDPR regulations regarding data privacy.
As you can see, WooCommerce Email Customizer provides unmatched capabilities when it comes to customizing, automating and streamlining email marketing for online stores running WooCommerce. Next, let’s look at how easy it is to actually customize your transactional emails using the plugin.
How to Customize Your WooCommerce Emails
One of the biggest advantages of the Email Customizer plugin is how easy it makes visual customization of your emails. Here is an overview of the simple 3-step process:
Step 1) Install the WooCommerce Email Customizer plugin on your WordPress site either via the admin dashboard or FTP. Activate it.
Step 2) Edit an Email Template – From the plugin menu, choose the default WooCommerce email template you want to customize like New Order, Shipping Confirmation etc. and click “Edit”.
Step 3) Customize the Template – The drag-and-drop email builder opens up. Customize the content, design, layout blocks etc. as needed and click “Save Template”.
And you’re done! Now this customized email template will start sending automatically to customers for this email type. Make sure to edit and brand your most important emails like order notifications, shipping updates, promos etc.
WooCommerce Email Customizer Plugin Pricing and Plans
The Email Customizer plugin is very affordably priced at just $49 per year for a regular license. Here are the details of the pricing plans:
- Single Site License – $59 per year for use on 1 website
- 5 Sites License – $79 per year for use on 5 websites
- 25 Sites License – $119 per year for use on 25 websites
The regular license works for most store owners. Larger agencies can go for the Agency or Developer licenses based on the number of stores they manage.
Lifetime access is available as well upon request for an additional fee. Support and updates are included for 1 year with renewals available to extend access.
Compared to hiring a developer to code customized email templates, the affordability of Email Customizer makes it a very viable option. The savings in time and costs are massive since it simplifies the entire process drastically.
Next, let’s compare WooCommerce Email Customizer to some alternative solutions in the market.
Top Email Customization Alternatives Compared
There are a few other plugins and third-party services that provide some level of WooCommerce email customization and automation. Here is how Email Customizer stacks up against them:
- WP HTML Mail – Much more developer-focused. Lacks an easy drag-and-drop customization interface.
- Post SMTP – Provides email deliverability features. But no design customization capability.
- MailerLite – Requires syncing your users and has limitations in design options compared to Email Customizer.
- Mailchimp – Needs syncing users from WooCommerce to Mailchimp which can be complex. Steep learning curve.
- Constant Contact – Very outdated looking templates. Lacks dynamic content personalization.
The combination of easy drag-and-drop email builder, dynamic content, branding consistency, reusable templates, automation, and insights within WooCommerce Email Customizer provides unparalleled value at competitive pricing.
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Conclusion – A Powerful Tool to Customize Your Email Marketing
Engaging customers through well-designed, completely branded and personalized emails tailored to their interests and behaviors is critical for ecommerce success in 2023 and beyond. But coding beautiful HTML email templates manually requires extensive technical expertise and effort.
The WooCommerce Email Customizer plugin developed by Flycart solves this problem by providing a user-friendly drag-and-drop email builder combined with dynamic content, reusable templates, action-based automation and detailed analytics.
Together, these capabilities provide unmatched value to store owners looking to scale and gain an edge over competitors with their email marketing. Intuitive customization, time savings and meaningful insights help maximize ROI from email campaigns.
For any ecommerce business that is currently sending dull default transactional emails and losing out on revenue opportunities, WooCommerce Email Customizer deserves a long look. It could provide the customized email marketing capabilities that eliminate the need for hiring expensive developers or designers just to create email templates.
The plugin perfectly complements your existing WooCommerce tools stack at an affordable price point. If you are looking for advanced dynamic bulk and conditional discounts for your store, also consider exploring the Discount Rules for WooCommerce plugin by Flycart.
Together, these two plugins empower you with the email marketing and strategic discounting capabilities needed to drive more sales and customer loyalty leveraging professional, automated and personalized communications.